Economia Turismului - Cererea Turistică, Consumul Turistic, Circulația Turistică - Semenciuc...

7/25/2019 Economia Turismului - Cererea Turistic, Consumul Turistic, Circulaia Turistic - Semenciuc Adrian

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UNIVERSITATEA TEFAN CEL MARE SUCEAVA

FACULTATEA DE TIINE ECONOMICE I ADMINISTRAIE PUBLIC

PROGRAMUL DE STUDII: ECONOMIA COMERULUI, TURISMULUI I SERVICIILOR

PROIECT LA DISCIPLINAECONOMIA TURISMULUI

TEMA PROIECTULUI:CEREREA TURISTIC, CONSUMULTURISTIC, CIRCULA IA TURISTIC

Coordon!or,

Con"# $n% dr# E'%()*! R# RO CA

S!$d*n!,Adr%n SEMENCIUC

An$' II, +r$ -

S$.*&, -/01

0


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Cuprins

C%!o'$' I: In!rod$.*r* #################################################################################################################2

C%!o'$' II: C*r*r* !$r%(!%.3# Con($4$' !$r%(!%.# C%r.$'5% !$r%(!%.3# #########################################1

II#0# C*r*r* !$r%(!%.3# #####################################################################################1

II#-# Con($4$' !$r%(!%.# ###################################################################################6

II#2# C%r.$'5% !$r%(!%.3# ################################################################################0/C%!o'$' III: S!$d%$ d* .7# ########################################################################################################0-

Con.'$7%%# ####################################################################################################################################-8

B%)'%o+r"%*# ################################################################################################################################-9

-


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Capitolul I

Introducere

n '*+3!$r3 .$ r%5% !$r%(4$'$% . .!%&%!!* *.ono4%.3 ;% (o.%'3 n$ **'!$%*'% .$ %4.! ($r *.ono4%%'or 7on*'or &%7%!!*#

Con.*!* r*.$4 (.o$' .3'3!or%*%, d%(!n5 ;% d$r! d*'(3r%%, r*.$4 ;% .r.!*r%(!%.%'*

($)%*.!$'$% .3'3!or%*%, r*(*.!%&* '* !$r%(!$'$% d*(.r%$ .*(!3 .!%&%!!*, .*(!* "%%nd %4'%.!* =n

.dr$' ro.*($'$% !$r%(4, 4% *

n .* r%&*;!* !$r%(!$', .*(! *(!* r*r*7*n!! d* or%.* *r(on3 .r* (* d*'(*73 (r* $n

'o. (%!$! =n "r r*;*d%n5*% ('* o)%;n$%!*, *n!r$ o *r%od3 4% 4%.3 d* 0- '$n% ;% '* .3r*% 4o!%&*

r%n.%'* d* .3'3!or%* ($n! '!*'* d*.?! *


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Capitolul II

Cererea turistic. Consumul turistic. Circulaia turistic.

1. Cererea turistic.

n!ro )ordr* d* n(4)'$, %5 !$r%(!%.3 *(!* .on(%d*r!3 r!* %n!*+rn!3 %*5*%, =n

+*n*r', %r .*r*r* !$r%(!%.3 *(!*, * d* o r!*, $n (*+4*n! ' .*r*r%% +'o)'*, o "or43 r!%.$'r3 .*(!*%, %r * d* '!3 r!*, $n d%n .o4on*n!*'* %*5*% !$r%(!%.*# Piaa turistic *(!* ("*r *.ono4%.3

d* %n!*r"*r*n53 %n!*r*(*'or $r!3!or%'or ofertei turistice,4!*r%'%7!3 r%n rod$.5% !$r%(!%.3, .$ .*'*

'* $r!3!or%'or cererii turistice, 4!*r%'%7! r%n .on($4# In !$r%(4, =n!r$.?! 'o.$' \o"*r!*% .o%n.%d* .$

'o.$' .on($4$'$%, dr n$ ;% .$ 'o.$' d* "or4r* .*r*r%%, "or4r* %*5*% !$r%(!%.* %n!*r"*r*n5 d%n!r*

.*r*r* ;% o"*r!3 (* r*'%7*73 r%n %n!*r4*d%$' consumul turistic#

n '%!*r!$r d* (*.%'%!!* **'!$%*'%'or "3.$!* d* ($)%*.5%% .*r*r%% *n!r$ .$43rr* d* )$n$r% ;% (*r&%.%% .$ 4o!%&5%*

!$r%(!%.3#

P*n!r$ *


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F%+ nr# II# 0# Ror!$r%'* .on($4$'$% !$r%(!%. .$ .*r*r*, o"*r! ;% rod$.5% =n !$r%(4#

S$r(: M%n.%$, R#, E.ono4% !$r%(4$'$%, Ed%!$r URANUS, B$.$r*;!%, -///, #029#

n .** .* r%&*;!* .o4on*n!*'* ('*# .*r*r* !$r%(!%.3 (* 4n%"*(!3 .

cerere turistic actual($ efectiv, .r* %n.'$d* n$43r$' .!$' d* r!%.%n5% ' !$r%(4

($ .r* .3'3!or*(. =n "r 'o.'%!35%% $nd* $ r*;*d%n5, *&*n!$' '$.r*73 =n!r$n n$4%! %n!*r&' d*

!%4 '$n3, !r%4*(!r$, (*4*(!r$, n# A.*(!3 .o4on*n!3 *(!* .* 4% $;or d* 43($r!, "%%nd "r*.&*n!

=n!?'n%!3 =n (!!%(!%.%'* n5%on'* ;% %n!*rn5%on'*#

cererea suprimat,.r* %n.'$d* .* (*.&*n53 o$'5%*% .* n$ .3'3!or*;!* d%n d%&*r(*

4o!%&*# A.*(!3 .!*+or%* d* .*r*r*, ' r?nd$' (3$, *(!* '.3!$%!3 d%n do$3 .o4on*n!* ;% n$4*:

cererea turistic potenial, '.3!$%!3 d%n .*% .r* dor*(. (3 .3'3!or*(.3 =n!r H $n &%%!or 4% ro%!

($ 4% =nd*3r!!, d.3 n$4%!* .%r.$4(!n5* '*+!* d* $!*r* 'or d* .$43rr* ($ d* !%4$' '%)*r (*

&or (.>%4) =n )%n*, "%%nd$'* "&or)%'* ;% cererea amnatd!or%!3 $nor .$7* .$ .r* (r $!* (3 (*

.on"r$n!* o"*r! !$r%(!%.3 '%( !*4orr3 d* ..%!!* d* .7r*, .ond%5%% n*r%*'n%.* '* &r*4%%, '%(

d* (*.$r%!!* *!.##C*r*r* !$r%(!%.3 (* "or4*73 ' 'o.$' d* r*;*d%n53 ' !$r%(!$'$%, r*(*.!%& =n )7%n$' .*r*r%%,

d*"%n%! r%n .r.!*r%(!%.%'* *.ono4%.*, *!n%.*, (o.%'*, o'%!%.* '* !*r%!or%$'$% n5%on' .3r$% =% r5%n*,

=n !%4 .* .on($4$' !$r%(!%. (* r*'%7*73 =n )7%n$' o"*r!*% !$r%(!%.* =n 4% 4$'!* *!*, .r* o! "%

*;'on!* =n !%4 ;% (5%$ (!"*': =n%n!* d* d*'(r* (r* 'o.$' d* d*(!%n5%* !$r%(!%.3, dr '*+! d*

.*(! d* *


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;% * !*r4*n '$n+ *!.# D%n!r* .*(!* &o4 )ord +r$r* d*!*r4%nn5%'or .*r*r%% !$r%(!%.* =n

d*!*r4%nn5% *.ono4%.o(o.%'% ;% d*!*r4%nn5% 4o!%&5%on'%#

Determinanii economico-sociali

n .!*+or%factorilor economico-sociali: d%(on%)%'%!!* d* !%4 '%)*r, ".!or%% *.ono4%.%,

".!or%% d*4o+r"%.%, ".!or%% (o.%'%, or+n%7r* ;% ro4o&r*, %r =n .!*+or% factorilor

motivaionali: n*.*(%!35%'* )%o'o+%.* ;% (%>o'o+%.* n*.*(%!!* d* *.>%'%)4 ;% n*.*(%!!* d* '%n%*r*

($ %4%!r* .!*+or%%'or (o.%'* r%&%'*+%!*#

Determinanii motivationali

P(%>o'o+%% .on(%d*r3 .3 .*r*r* !$r%(!%.3 *(!* +*n*r!3 d* do$3 .!*+or%% d* n*.*(%!35%:

)%o'o+%.* ;% (%>o'o+%.* n*.*(%!!* d* *.>%'%)r$ ;% n*.*(%!!* d* '%n%*r* ($ %4%!r* .!*+or%%'or

(o.%'* r%&%'*+%!*#

Necesitatea de echilibru *(!* .o*r%!3 d* !$r%(4 r%n "!$' .3 .*(! *(!* $n ".!or

.o4*n(!or ' *


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Elasticitatea cererii turistice

C "*no4*n *.ono4%.o(o.%', .*r*r* !$r%(!%.3 (* +3(*;!* ($) %n"'$*n5 4% 4$'!or

.!*+or%% d* ".!or%, .r* =% %4r%43 o n$4%!3 elasticitateA(!"*', .*r*r* !$r%(!%.3 *(!* %n"'$*n!!3 d*

do% ".!or% %4or!n5%, n%&*'$' &*n%!$r%'or ;% n%&*'$' r*5$r%'or, venitul .on(!%!$%nd )7 .on($4$'$%

!$r%(!%., %r r*5$r%'* "%%nd o r*"'*.!r* .'%!35%% (*r&%.%%'or !$r%(!%.*# N%&*'$' .on($4$'$% !$r%(!%. d*%nd*

d* !o!'$' &*n%!$r%'or, .on.r*!%7!* =n rod$($' n5%on' n*!, d%n .r* (* .on(!%!$%* &*n%!$' %nd%&%d$', =n!%4 .* n%&*'$' r*5$r%'or d*%nd* d* d%&*r(%!!* ;% .'%!!* (*r&%.%%'or !$r%(!%.* *

n!ro d*"%n%5%* +*n*r'3, elasticitatea cererii turistice .on(!3 =n 4od%"%.r* .*r*r%%

d*!*r4%n!3 d* 4od%"%.r* $n$% ($ 4% 4$'!or ".!or% ;% (* .$n!%"%.3 .$ $!or$' coeficientului de

elasticitate.

R*'5% +*n*r'3 d* .'.$' ' .o*"%.%*n!$'$% d* *'(!%.%!!* .*r*r%% !$r%(!%.* *(!*:

E!JK/ K


8/26

A.!%&%!!* !$r%(!%.3 r*7%n!3 o *'(!%.%!!* .*r*r%% ('*, =n "$n.5%* d* &*n%! o7%!%&3 ;%

.*(! =n!r$.?! .>*'!$%'3 !$r%(!%.3 *(!* d**nd*n!3 d* '%)*r!!* d* o5%$n* *r(on*% "%%nd (!"*',

"or!* (*n(%)%'3 ' 4od%"%.3r%'* &*n%!$'$%# C>*'!$%' d%n )$+*!$' %nd%&%d$' "*r*n!3 (*r&%.%%'or !$r%(!%.*

*(!* $n d%n!r* .*'* 4% ($(.*!%)%'* d* "% *'%4%n!3 !$n.% .?nd &*n%!$' (.d*, d$3 .$4 * o!* (3

.r*(.3 $!*rn%. !$n.% .?nd &*n%!$' .r*;!*#

D* (*4*n*, *'(!%.%!!* .*r*r%% !$r%(!%.* (.d* * 43($r3 .* o n5%$n* d*&%n* 4% )o+!3,dr n$ *%7%5%onr* 4!*r%'$'$% (or!%& n*.*(r * .%r.$%! ($ ' d*(!%n5%* n timpul

deplasrii(r* 'o.$' d* d*(!%n5%* d* *


9/26

.on($4$' !$r%(!%. n %on' d%.3 .on($4$' *"*.!$! d* r*7%d*n % =n %n!*r%or$' 3r%%

n'%7!* .on($4$' !$r%(!%. %n!*rn %on' d%.3 .on($4$' *"*.!$! =n!ro r3, '! d*.?! r d*

r* *d%n 3 !$r%(!$'$%#

A(*43n3!or .*r*r%% !$r%(!%.*, .on($4$' !$r%(!%. (* .r.!*r%7*3 r%n!ro $!*rn%.3

.on.*n!rr*, =n (*.%' =n 3r%'* d*7&o'!!* !$r%(!%., .*(! 4n%"*(!?nd$(* (!"*':

=n !%4, .on($4$' !$r%(!%. .o%n.%d* .$ %n!*r&'*'* d* !%4 '%)*r, d*!*r4%n!* d* '*+%'* %

r*+'*4*n!3r%'* (o.%'* '* 4$n.%%, .o'r%73r%%, *!.# =n ( %$, ' n%&*'$' d*(!%n %%'or !$r%(!%.*, r%n $!%'%7r* %n!*n(%&3 ( %$'$% !$r%(!%. =n 4o!%& %*, r*do4%nn!* "%%nd od%>n, r*.r**r*, &.n % 4% $ %n ".*r%'*,

(3n3!!*, =n!r$n%r%'*, *!.#

n 3r%'* .$ !$r%(4 4% $ %n d*7&o'!!, .on.*n!rr* n$ *(!* !?! d* *&%d*n!3, do4%n?nd

!$r%(4$' d* ".*r%# n +*n*r', .on.*n!rr* =n !%4 .on($4$'$% !$r%(!%. *(!* d%"*r*n %!3 d* ' o r3

' '! % =n %n!*r%or$' .*'*% % 3r% ($ d* ' o .o4on*n!3 ' '! .on($4$'$%#

In($"%.%*n d!*'or =n .$n !*r* .on($4$'$% !$r%(!%., . % %n.*r!%!$d%n* .o4r)%'%!3 %%

'or $ d*!*r4%n! =n"%%n r* .on.*!$'$% d* .o d* .on($4 !$r%(!%., .r* *


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II.3. Circulaia turistic

Ind%.!or% (!!%(!%.% $!%'%75% =n $r43r%r* .%r.$'5%*% !$r%(!%.*

(etoda statistic*(!* o "or43 ;!%%n5%"%.3 d* (!$d%*r* .o4or!4*n!$'$% $n*% o$'5%%, =n

(*53 .!%&%!!* !$r%(!%.3, =n &*d*r* *&%d*n5%*r%% .r.!*r%(!%.%'or +*n*r'* '* .*(!*%# =n .*(! (*n(,

*.ono4%(!$' "rn.*7 Ro)*r! Ln$r r*.% .3 S!!%(!%. (*.!or$'$% !$r%(!%. (*r&*;!* ' (!$d%*r* .*'or4% (!)%'* !r3(3!$r% '* .o4or!4*n!$'$% .on($4!or$'$% d* (*r&%.%% !$r%(!%.*# A.*(! (!$d%$ &3 *r4%!*

d*(.r%*r*, or%*n!r* .*'or 4% oor!$n* d*.%7%% ;% $!3 ' (!)%'%r* r*&%7%$n%'or#

A.!%&%!!* !$r%(!%.3 o!* "% r%&%!3 . $n sistem de elemente(!r$.!$r!* =n do$3 +r$* ;%

n$4*:

elemente cantitative,.r* (*r&*(. d*(.r%*r%% %n!*n(%!35%% I "%*.3r*% !r3(3!$r% (%(!*4$'$% ;%

=n!r* .r* r*+3(%4: n$43r$' d* (o(%r% 0 !$r%(!%.*, n$43r$' d* n+5%, .%"r d* ".*r% *!.#

elemente calitative, .r* *


11/26

Capitolul III

Studiu de caz

00


12/26

S3 (* n'%7*7* %nd%.!or%% .*r*r%% !$r%(!%.* =n $d* $' S$.*& n$43r d* !$r% !%, n$43r d*

=nno!3r%, d$r! 4*d%* d* (*$r $!%'%7?nd d!*'* d%n n$r$' (!!%(!%. ' $d* $'$% S$.*&, D@S -/02#

T)*' 0# So(%r% '* !$r% !%'or =n (!r$.!$r%'* d* r%4%r* !$r%(!%.3 .$ "$n. %$n% d* .7r* !$r%(!%.3

* !%$r% d* (!r$.!$r%

Destina ii turistice 2! 2" 2# 2$ 21 211 212

To!' d%n .r*: -00//2 --9- --Q/96 -/Q-8 0Q1298 --Q80Q -26900 T$r% !% (!r3%n% 29Q08 1019 22-98 -9-16 -190/ 2-9-2 26066o!*'$r% 02900 018211 08001- 012-1/ 020-/Q 01Q086 01Q0/ T$r% !% (!r3%n% 20116 21/8 -86 --// 0QQ6- -8-9 20020o!*'$r% *n!r$ !%n*r*! 09/0 -0-Q -12/ T$r% !% (!r3%n% 0/9 -1 0-1 o(!*'$r% 0022 099Q 008Q 1/20 29QQ 12- 8-Q8 T$r% !% (!r3%n% 02Q 0 011 -10 0Q1 8/2 1/Mo!*'$r% 1220 8/6 2086 -Q6/ --/Q 8-/ 221 T$r% !% (!r3%n% 0-Q 02/ 6 1 6/ 266 90

V%'* !$r%(!%.* 08216 0090 -//Q2 019/6 0/0Q/ 622Q 9-/ T$r% !% (!r3%n% 0-12 09Q1 0Q9- 0/-- 0/0Q 0--1 0128C)n* !$r%(!%.* 289 2986 2Q6 09-1 ---Q -961 261 T$r% !% (!r3%n% 0/6 8- 1Q 0 2Q 60 Q1C4%n+$r% 02 0196 0-60 0-19 9Q9 91/ 1Q T$r% !% (!r3%n% 62 201 0/2 -92 008 062 -9/T)*r* d* .o%% // T$r% !% (!r3%n% P*n(%$n% !$r%(!%.* $r)n* -1-Q6 -20-0 06/9 T$r% !% (!r3%n% 66 0-8 6

P*n(%$n% !$r%(!%.* 0929 -/20Q -182/ -6616 T$r% !% (!r3%n% Q0/ 018/ 0Q/6 069P*n(%$n% !$r%(!%.* r$r'* -/89- -881 -912 T$r% !% (!r3%n% -1-/ -661 0Q-2 P*n(%$n% +ro!$r%(!%.* -12-/ -2-/9 22Q-/ 2668 T$r% !% (!r3%n% 081Q 0926 -Q9 -/QPo($r% !$r%(!%.* 6 090 2Q1 --9 -0- 02/ T$r% !% (!r3%n% - 11 1/ 6 82 8QB$n+'o$r% 16 0/Q2 0/- 819 26- 188 /6 T$r% !% (!r3%n% 28Q 1Q0 12 00 68 19 08

C3($ * !$r%(!%.* 1 68 T$r% !% (!r3%n% 2 6

S$r(: An$r$' (!!%(!%. ' $d* $'$% S$.*&, D@S -/02

T)*' -# nno!3r% '* !$r% !%'or =n (!r$.!$r%'* d* r%4%r* !$r%(!%.3 .$ "$n. %$n% d* .7r*

!$r%(!%.3 * !%$r% d* (!r$.!$r%

0-


13/26


To!' d%n .r*: 8//2/- 828/6 82/00/ 1Q1/- 19/92 889-1Q 869-2

T$r% !% (!r3%n% 92--9 1/Q2 86/99 19Q-0 18891 9-209 96612

o!*'$r% 2060-1 2216 218/10 20261/ 20/808 21/91 2806-

T$r% !% (!r3%n% 802Q/ 81-Q0 118Q8 269// 28110 186/Q 8/8/

o!*'$r% *n!r$ !%n*r*! 28Q/ 1/0/ 8QQ-

T$r% !% (!r3%n% 091 28 106 o(!*'$r% 2-2 960 286- 0//Q 0-268 0288 -88Q6

T$r% !% (!r3%n% Q20 091- 00Q/ 8Q 02/1 -2Q- -8Q8

Mo!*'$r% 81/ 96/ 1191 1200 2Q-/ 002/8 228

T$r% !% (!r3%n% -/9 -9/ 09Q Q Q9 Q22 69

V%'* !$r%(!%.* 891QQ 8160 9-Q6 8121 2//1 -19Q8 08-1

T$r% !% (!r3%n% -192 -Q08 2--8 06-0 09-- 06-8 -009

C)n* !$r%(!%.* 86/0 92/ 9Q1 -822 2661 -02 Q9/

T$r% !% (!r3%n% 02Q 81 2Q/ 86 09/ 02- 0Q-

C4%n+$r% 18- 28Q9 222/ -1-/ 0-66 0916 --96

T$r% !% (!r3%n% 020 898 02- 298 --8 -8Q -Q9

T)*r* d* .o%% 1-//

T$r% !% (!r3%n%

P*n(%$n% !$r%(!%.* $r)n* 8028Q 800/ 1002

T$r% !% (!r3%n% -/// 2Q28 --0

P*n(%$n% !$r%(!%.* 29Q8 188// 9929 98086

T$r% !% (!r3%n% 0681 2/06 1090 19

P*n(%$n% !$r%(!%.* r$r'* 18089 89812 81QQ9 T$r% !% (!r3%n% 8-2- Q6-Q 8/0/

P*n(%$n% +ro!$r%(!%.* 826/0 80/8 6Q/ 0/---Q

T$r% !% (!r3%n% 2-99 2898 9911 1

Po($r% !$r%(!%.* -21 060 2Q1 216 -28 01-

T$r% !% (!r3%n% - 11 1/ 6 82 8Q

B$n+'o$r% 00-1 0102 0Q8 688 0/29 022/ 0-6

T$r% !% (!r3%n% 896 89 99 0Q 0-8 0/- -06

C3($ * !$r%(!%.* 9 Q1

T$r% !% (!r3%n% 9 6S$r(: An$r$' (!!%(!%. ' $d* $'$% S$.*&, D@S -/02

T)*' 2# D$r! 4*d%* *d*r%% =n (!r$.!$r%'* d* r%4%r* !$r%(!%.3 .$ "$n. %$n% d* .7r*

!$r%(!%.3, * !%$r% d* (!r$.!$r% d* r%4%r*


02


14/26

To!' d%n .r*: -#1 -#1 -#2 -#2 -#1 -#1 -#8o!*'$r% -#2 -#2 -#2 -#- -#1 -#2 -#1o!*'$r% *n!r$ !%n*r*! -#- 0#Q -#8 o(!*'$r% 2#2 1#0 2#0 -#8 2#2 1#/ 1#6Mo!*'$r% 0#2 0#2 0#1 0#1 0#6 -#- -#-V%'* !$r%(!%.* 2# 2#1 2#0 2# 2#/ 2#/ -#/C)n* !$r%(!%.* 0#8 0# 0#6 0#9 0# -# -#8C4%n+$r% -# -#8 -#9 0#Q 0#Q -#9 2#/T)*r* d* .o%% 9#/ P*n(%$n% !$r%(!%.* $r)n* -#0 -#8 -#2 P*n(%$n% !$r%(!%.* -#- -#- -# -#2P*n(%$n% !$r%(!%.* r$r'* -#- -#- -#0 P*n(%$n% +ro!$r%(!%.* -#- -#- -#2 -#9Po($r% !$r%(!%.* 2#/ 0#0 0#/ 0#8 0#0 0#0B$n+'o$r% 0#8 0#2 0# 0#9 -# -#Q 0#6C3($ * !$r%(!%.* 0#1 0#0

S$r(: An$r$' (!!%(!%. ' $d* $'$% S$.*&, D@S -/02

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