Micromediul Marcus Cristina

8/12/2019 Micromediul Marcus Cristina

1/31

LICEUL TEORETIC SOLOMON-HALI SNGEORZ-BI

FILIERA: TEHNOLOCICPROFIL: SERVICIISPECIALIZAREA: TEHNICIAN N ACTIVIT I ECONOMICE

LUCRARE ATESTAT

MICROMEDIUL LA SCMODERNSA

COORDONATOR : ELEV :Prof. MGUREAN MONICA MRCU CRISTINA

EMANUELA

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CUPRINS

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3/31

ARGUMENT

L$r*r&* 4& *(&(*( $ (/(+$+ >>M/ro%&4/$+ +* SC MODERN SA 6'&*r* ,

2r&)/'(& %/ro%&4/$+ $'&/ 6'(r&2r/'4&r/ * ?/ o%2o'&'(, * %&4/$+$/ 4& *f*&r/ *

*&(&/*.

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*+&/4oo2 4& o*)// ?/ *%&'/',r/ 6' o'(/'$, /% 6'(r&2r/'),(or/+or ?/ f*(or/+or * ,ror &/(&', ?/ */$'&

o'4//o'&*), *(/@/(*(&* 6'(r&2r/'4&r//> 2r&$% ?/ for&+& o/*+& 4& *'*% 4/'

*f*r* *&(&/*> *+,($/&?(& mediul de afaceri al firmei

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* r&*+/)* ?/ 6'(r&/'& r&+*// 4& $& $ +/&'// @/)*/. M&4/$+ of&r, o*)//

f*@or* 4*r r/4/* / *%&'/',r/. Co%2*'//+& 4& $& ?(/$ , &(& 4& o

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/%2or(*', @/(*+, ,-?/ $2r*@&)& o'(*'( %&4/$+ 6' *r& */o'&*), ?/ , &

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6'4&2,r(*(&> %*/ +* /'f+$&'* *&(or* f//'4 4& &+& %*/ %$+(& or/ /'4/r&(,.

A#&'// $2r/'?/ 6' 2r/%* *(or/& for%&*), micr!mediul i"#re$ri"derii &/+*+/

*+,($/& o%2o'&'(&+& macr!mediului i"#re$ri"derii.

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5/31

CAPITOLUL I

PRE%ENTAREA GENERAL A SOCIETA II SC &MODERNSA

So/&(*(&* o%&r/*+, S.C Mo4&r' S.A. * fo( 6'f//'*(, 6' *'$+ "889 2r/'

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*4%/'/(r*/&> o%2$ 4/' 4o/ 4/'(r& &/ /'/ */o'*r/ 2r&)/4*/ 4& $' *+ (r&/+&*

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$$( +* @rf> 2+*( ?/ 2&'(r$ *&r o%2r/%*(> 2&'(r$

2ro4$&r&* 4& * 2&'(r$ 2r&2*r*r&* o+$//+or

4& @o2/r&> 2&'(r$ &2$r*r&* *2&/ r&)/4$*+&.

F/r%* Mo4&r' S.A. *r&> *($*+%&'(& 3! 4& *'#**/ (r$($r*/ 6' %$'/(or/

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7/31

CAPITOLUL II

ASPECTE TEORETICE GENERALE ALE

MICROMEDIULUI

*+ Micr!mediul i"#re$ri"derii

Micr!mediul i"#re$ri"derii$2r/'4& *&/ f*(or/ &(&r'/ *r& /'f+$&'&*), 6'

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4& '&@o/ 2&'(r$ *(/f*&r&* ,ror* *2&+&*), +* r&$r& %*(&r/*+&> f/'*'/*r& ?/

$%*'&. To(o4*(,> &* &(& f$r'/)o*r& 4& 2ro4$& &r@/// 2&'(r$ *(/f*&r&*

'&@o/+or $'or *#&'/ &o'o%//. ' *%

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2.2.1 Consumatorii finali i intermediarii (CLIENII)

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21/31

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22/31

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CAPITOLUL III

ASPECTE PRACTICE ALE

MICROMEDIULUI LA SC &&MODERNSA

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25/31

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26/31

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27/31

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28/31

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