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LICEUL TEORETIC SOLOMON-HALI SNGEORZ-BI
FILIERA: TEHNOLOCICPROFIL: SERVICIISPECIALIZAREA: TEHNICIAN N ACTIVIT I ECONOMICE
LUCRARE ATESTAT
MICROMEDIUL LA SCMODERNSA
COORDONATOR : ELEV :Prof. MGUREAN MONICA MRCU CRISTINA
EMANUELA
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CUPRINS
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CAPITOLUL IPr&)&'(*r&* #&'&r*+, * o/&(, // SC00MODERN00SA111111111...2*#.3
CAPITOLUL IIA2&(& (&or&(/& #&'&r*+& *+& %/ro%&4/$+$/11111111111112*#.5 ." M/ro%&4/$+ '(r&2r/'4&r//11111111111111111...2*#.5
. Co%2o'&'(&+& %/ro%&4/$+$/ 6'(r&2r/'4&r//1111111111....2*#.7 .." C+/&' //11111111111111111111111....2*#.8 .. F$r'/)or//1111111111111111111111....2*#."9 ..9 Co'$r&' //1111111111111111111111.2*#." ..; M*-%&4/*11111111111111111111...1 2*#."8 ..3 Or#*'&+& 4& (*(11111111111111111111 2*#.! .. I'(/($ //+&
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ARGUMENT
L$r*r&* 4& *(&(*( $ (/(+$+ >>M/ro%&4/$+ +* SC MODERN SA 6'&*r* ,
2r&)/'(& %/ro%&4/$+ $'&/ 6'(r&2r/'4&r/ * ?/ o%2o'&'(, * %&4/$+$/ 4& *f*&r/ *
*&(&/*.
' *(/@/(*(&* or/,r&/ f/r%&> %&4/$+ ,$ *% 4&2rof/(* $' 4/*#'o(/ &o'o%/o-
f/'*'/*r #+o 4'4$-?/ &*%* , %&4/$+ 4& *f*&r/ &(& $' *4&@*r*(
*+&/4oo2 4& o*)// ?/ *%&'/',r/ 6' o'(/'$, /% 6'(r&2r/'),(or/+or ?/ f*(or/+or * ,ror &/(&', ?/ */$'&
o'4//o'&*), *(/@/(*(&* 6'(r&2r/'4&r//> 2r&$% ?/ for&+& o/*+& 4& *'*% 4/'
*f*r* *&(&/*> *+,($/&?(& mediul de afaceri al firmei
A+(f&+ 2$> %&4/$+ 4& *f*&r/ *+ $'&/ o%2*'// o'(, 4/' %$+(/($4/'&* 4&*(or/ ?/ for& 4/' &(&r/or$+ *&(&/*> *r& *$ &f&( *$2r* *2*/(,// %*'*#&r/+or 4&
* r&*+/)* ?/ 6'(r&/'& r&+*// 4& $& $ +/&'// @/)*/. M&4/$+ of&r, o*)//
f*@or* 4*r r/4/* / *%&'/',r/. Co%2*'//+& 4& $& ?(/$ , &(& 4& o
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/%2or(*', @/(*+, ,-?/ $2r*@&)& o'(*'( %&4/$+ 6' *r& */o'&*), ?/ , &
*4*2(&)& +* /% %&4/$+ *% *2* $ *r*(&r 4& 2&r%*'&'(, ?/ 4& o r&+*(/@, (* $'(
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o'$%*(or/+or> */$'/ /'4/*+& &(.
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o'(ro+$+$/ *$2r* $'&/ 6'(r&2r/'4&r/ o'$r&'(& &(..
R*2or(*r&* &f//&'(, +* %&4/$ /%2$'& &r&(*r&* *(&'(, * o%2o'&'(&+or *+&>
* /'(&r*/$'// 4/'(r& *&(&*> 2r&$% ?/ * /%2*($+$/ +or *$2r* 2/&&/ ?/> &@/4&'(>
*$2r* *(/@/(,// 6'(r&2r/'4&r//. A#&'// %&4/$+$/ '$ */o'&*), 6', $ *&&*?/
/'(&'/(*(& ?/ 6' *&&*?/ %,$r, *$2r* *(/@/(,// 6'(r&2r/'4&r//. C$ $'// 4/'(r& &/>
6'(r&2r/'4&r&* /'(r, 6' +,($r/ 4/r&(& /%2$& 4& '&&/(*(&* r&*+/),r// o /'f+$&'&+& f//'4 4& r$+, r&/2ro& $ *+//> r&+*//+& $'( %*/
6'4&2,r(*(&> %*/ +* /'f+$&'* *&(or* f//'4 4& &+& %*/ %$+(& or/ /'4/r&(,.
A#&'// $2r/'?/ 6' 2r/%* *(or/& for%&*), micr!mediul i"#re$ri"derii &/+*+/
*+,($/& o%2o'&'(&+& macr!mediului i"#re$ri"derii.
;
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CAPITOLUL I
PRE%ENTAREA GENERAL A SOCIETA II SC &MODERNSA
So/&(*(&* o%&r/*+, S.C Mo4&r' S.A. * fo( 6'f//'*(, 6' *'$+ "889 2r/'
HG '$%,r$+ ""5J"88! 2r/@/'4 6'f//'*r&* 4& o/&(,/ o%&r/*+& 2& */$'/ 6'
/'4$(r/&> *@'4 * o
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*4%/'/(r*/&> o%2$ 4/' 4o/ 4/'(r& &/ /'/ */o'*r/ 2r&)/4*/ 4& $' *+ (r&/+&*
*/o'*r> *r& *(r/ (* 6'&/&r& ?/r&)/+/&r& 4& o'(r*(& *&+*?/ o'/+/$ 4& *4%/'/(r*/& (* $(/+*& 2&'(r$ 6'(or ?/ 2&'(r$ (,/*( ($ %*?/'/ 4& $$( 2&/*+/)*(& 2&'(r$
$$( +* @rf> 2+*( ?/ 2&'(r$ *&r o%2r/%*(> 2&'(r$
2ro4$&r&* 4& * 2&'(r$ 2r&2*r*r&* o+$//+or
4& @o2/r&> 2&'(r$ &2$r*r&* *2&/ r&)/4$*+&.
F/r%* Mo4&r' S.A. *r&> *($*+%&'(& 3! 4& *'#**/ (r$($r*/ 6' %$'/(or/
2&/*+/)*/ (r/o(or/> $,(or/> *% %*/?(r/>%&*'// 4& $(/+*&>/'#/'&r/ (&(/+/?(/> 2&ro'*+ TESA *@'4 ($4// 2&/*+/)*(& 2& f/&*r& 4o%&'/$.
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CAPITOLUL II
ASPECTE TEORETICE GENERALE ALE
MICROMEDIULUI
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Micr!mediul i"#re$ri"derii$2r/'4& *&/ f*(or/ &(&r'/ *r& /'f+$&'&*), 6'
%o4 4/r&(, '&%/+o/( f/r%*> /*r *&*(* 2o*(& &&r/(* $' *'$%& o'(ro+ *$2r* +or>
/'f+$&''4 +* r'4$+ &/ 2r/' */$'/ 2&/f/& o'f/#$r*/* %/ro%&4/$+$/.
' 4&f,?$r*r&* *(/@/(,// *+&> 6'(r&2r/'4&r&* 6',/ & o'(/($/& 6' 2$r(,(or/
4& '&@o/ 2&'(r$ *(/f*&r&* ,ror* *2&+&*), +* r&$r& %*(&r/*+&> f/'*'/*r& ?/
$%*'&. To(o4*(,> &* &(& f$r'/)o*r& 4& 2ro4$& &r@/// 2&'(r$ *(/f*&r&*
'&@o/+or $'or *#&'/ &o'o%//. ' *%
6'(r'4 6' r&+*// $ (o( *((&* o%2o'&'(& 4& %&4/$> r&2&(/@: f$r'/)or// 4& r&$r&
%*(&r/*+& *$ 2r&(*(or// 4& &r@///> f$r'/)or// 4& r&$r&
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2.2.1 Consumatorii finali i intermediarii (CLIENII)
C!")uma#!rii fi"ali )i i"#ermdiari -Clie"#ii.2o( f/ r&$'// $< o'&2($+ 4&
+/&'/ */ f/r%&/> *4/, *&+& 2&ro*'& $r/4/& *$ f/)/& ,ror* f/r%* +& !fer/
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'&@o/+or> * &r&r//> * o%2or(*%&'($+$/ 4& $%2,r*r& ?/ 4& o'$%. ' f$'/& 4&
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2o( #r$2* *(f&+: o'$%*(or/> $(/+/)*(or/ /'4$(r/*+/> 6'(r&2r/'4&r/ 4/(r/ *#&' // #$@&r'*%&'(*+& &(.Co'$%*(or// f/'*+/> f/& , $'( f/r%& *$ 2&ro*'& f/)/& /*$ 4&/)/* 4&
$%2,r*r& o'4'4 2ro2r//+& '&@o/ ?/ f,'4 2r*(/ o &r/& 4& 2*?/ *r& , +&
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f$r'/)or$+$/ & f*& *$(o%*(> 2r/' /%2+* r&/(&r*r& * o%&')/+or 2r&&4&'(& 4&
*&+*?/ #&'> &&* & r/4/, 2ro *+,($r/ 4&
%o4/f/*r&* o'4///+or o%&r/*+& +/@r*r&> 2r&> &r@/&. E(& o2or($'/(*(&*
/4&*+, 2&'(r$ *+/ f$r'/)or/ ?/ o*)/* 2&'(r$ f$r'/)or$+ &+ @&/ 4& *-?/
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f$'/& 4& 2$(&r&* +or 4& 'o/&r& 4&r/@*(, 4/' %,r/%&* +or> #r*4$+ 4& o$2*r& *
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*+ ,r&/ o2 &(& 4/(r/
o%$'/*//+or> &r@///+or 4& *& +* I'(&r'&(> 4*r ?/ *+(or 2ro4$&> 4*, $'(
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For* *&(or /'(&r%&4/*r/ o'(, 4& o of/(/*(& ?/ 2$(&r'/& A(f&+>
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'or%*+, /%2$'& $'o*?(&r&* ?/ * $'or *2&(& r&f&r/(o*r& +* +/%*($+ /'(&r' *+ f/r%&/
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#icrile pentru protecia consumatorului $'( #r$2$r/ *+ ,ror o 4/%/'$,r// r&(r///+or +/+*(/@& ?/ %o4/f/,r/+or (&'o+o#/& $r@&'/(&
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CAPITOLUL III
ASPECTE PRACTICE ALE
MICROMEDIULUI LA SC &&MODERNSA
1+ Clie" ii
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Prestatorii de servicii
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O o/&(*(& 2&/*+/)*(, 6' 2+**r&* for&/ 4& %$', LUGERAQ
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