Post on 11-Feb-2017
transcript
FUNCTIONAL / DESCRIPTIVE NAMES
FUNCTIONAL NAMES ARE PURELY DESCRIPTIVE OF WHAT A COMPANY OR PRODUCT DOES.
INVENTED NAMES – THERE ARE TWO KINDS OF INVENTED, AS IN MADE-UP, NAMES:
THOSE THAT ARE BUILT UPON GREEK AND LATIN ROOTS, AND THOSE POETIC CONSTRUCTIONS THAT ARE BASED ON THE RHYTHM AND THE EXPERIENCE OF SAYING THEM.
EXPERIENTIAL NAMES – EXPERIENTIAL NAMES OFFER A DIRECT CONNECTION TO SOMETHING REAL, TO A PART OF DIRECT HUMAN EXPERIENCE.
EVOCATIVE NAMES – THESE NAMES ARE DESIGNED TO EVOKE THE POSITIONING OF A COMPANY OR PRODUCT RATHER THAN THE GOODS AND SERVICES OR THE EXPERIENCE OF THOSE GOODS AND SERVICES.
Igor | Naming Agency
CE INDUSTRIE DEFINESTE NUMELE BRANDULUI?
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CE INDUSTRIE DEFINESTE NUMELE BRANDULUI?
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CE INDUSTRIE DEFINESTE NUMELE BRANDULUI?
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NAMING
ITALIAN ADJECTIVE
FEMININE SINGULAR OF INTERNO VERB
INTERNA
THIRD-PERSON SINGULAR PRESENT INDICATIVE OF INTERNARE SECOND-PERSON SINGULAR IMPERATIVE OF INTERNARE
CE ATRIBUT DE BRAND DEFINESTE SLOGANUL BRANDULUI?
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CE ATRIBUT DE BRAND DEFINESTE SLOGANUL BRANDULUI?
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CE ATRIBUT DE BRAND DEFINESTE SLOGANUL BRANDULUI?
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IN CONTEMPORARY BUSINESS AND SCIENCE A PROJECT IS A COLLABORATIVE ENTERPRISE, INVOLVING RESEARCH OR DESIGN, THAT IS CAREFULLY PLANNED TO ACHIEVE A PARTICULAR AIM.
SLOGAN
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LIVING MAY REFER TO
LIFE, A CONDITION THAT DISTINGUISHES ORGANISMS FROM
INORGANIC OBJECTS AND DEAD ORGANISMS
SLOGAN: TOTAL LIVING
CE INDUSTRIE DEFINESTE ELEMENTUL VIZUAL AL BRANDULUI?
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CE INDUSTRIE DEFINESTE ELEMENTUL VIZUAL AL BRANDULUI?
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CE INDUSTRIE DEFINESTE ELEMENTUL VIZUAL AL BRANDULUI?
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ELEMENT VIZUAL
A CIRCLE IS A SIMPLE CLOSED CURVE WHICH DIVIDES THE PLANE INTO TWO REGIONS: AN INTERIOR AND AN EXTERIOR.
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CROMATICA
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ELEGANCE IS USUALLY CONFUSED WITH SUPERFICIALITY, FASHION, LACK OF DEPTH. THIS IS A SERIOUS MISTAKE: HUMAN BEINGS NEED TO HAVE ELEGANCE IN THEIR ACTIONS AND IN THEIR
POSTURE BECAUSE THIS WORD IS SYNONYMOUS WITH GOOD TASTE, AMIABILITY, EQUILIBRIUM AND HARMONY.
PAULO COELHO
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