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STUDII DE CAZ MARKETING Dell..................................................................... 2 Disney................................................................... 4 General Electric......................................................... 6 HSBC..................................................................... 8 Procter & Gamble........................................................ 10 Krispy Kreme............................................................ 11 Accenture............................................................... 12 Toyota.................................................................. 14 Southwest Airlines...................................................... 16 EBAY.................................................................... 18 Amazon.................................................................. 20 WAL-MART................................................................ 23 Intel................................................................... 25 Virgin Group............................................................ 27 YAHOO!.................................................................. 29 Nokia................................................................... 31 Starbucks............................................................... 33 Microsoft............................................................... 35 1
