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Cuprins

Cum trebuie abordat un proiect

Parcursul creativ

Brieful

Brainstorming

De unde luam idei

Finalizarea conceptului

Think options/Selectia

Presentation skills

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Cum trebuie abordat un proiect

Un proiect este de cele mai multe ori

constituit dintr-o multitudine de aspecte de

care trebuie tinut cont in momentul inceperii

procesului creativ.

Adica: este nevoie de o privire de ansamblu:

Cui ne adresam, ce finalitate are proiectul,

Care sunt elementele din care este constituit

etc.

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Inainte de a incepe un proiect exista

The Golden Questions

Cine? Ce? Cum? Unde? Cand ? De ce?Pentru cine?

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Cum trebuie abordat un proiect

De obicei asa arata un proiect

FINALITATE:

Vizual final

Idee creatie

Datele

proiectului

GRESIT:

Abordarea partiala a unui

proiect inseamna

lipsa de informatie REZULTA

finalizarea gresita/

nefinalizarea proiectului!

CORECT:

Privirea in ansamblu a

unui proiect inseamna

intelegerea lui si

luarea in

calcul a tuturor

parametrilor

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Brief-ul nu este doar pentru Account!

Citeste-l pe tot!

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Parcursul creativ

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Urmareste finalitatea proiectului!

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Viziunea finalitatii proiectului =

parcursul creativ

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Brainstorming is for everybody !!!

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Dupa Brainstorming concretizeaza

ideile si vezi finalitatea acestora

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De unde luam ideiThey are all around us !!!

Do not be limited !

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De unde luam ideiPUNCT DE PLECARE:

De identificat cuvintele cheie din brief

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Asa arata un blocaj mental:

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Think options

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Propune, propune, propune!

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We need your presentation skills!

Clients love Creatives and hate Accounts!

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BeforeAFTER

CE se doreste:

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Unlocking Your Creative Genius

Potential

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READ ME : Some facts

Creativity is the hidden capacity to thinkabout ourselves, others, objects, eventsand circumstances in original andunique ways. Moreover, creativityallows us to overcome great odds,problems and challenges that maybe

standing in the way of the success wedesire to attain in life. Yes, creativity isindeed a powerful and yet somewhatmystical ability that brings with it a vastarray of opportunities and skills thatenhance and better our lives. With it,

we can move mountains, part oceansand attain the heights of success. Onthe other hand, without it thechallenges of life become more difficultand arduous to bear.

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The Characteristics of a Creative Genius A creative genius naturally cultivates within their personality certain and specific characteristics which are

essential to the process of expanding their creative capacity. Lets take a closer look at this creative mind

by breaking down each of these characteristics one step at a time:

Flexibility in Thought, Opinion & Decision

A creative genius is flexible in thought, opinion and decision because creativity requires an open mind that

takes many perspectives and opinions into consideration at one time. It is from this information that the

creative mind is then able to piece together all of the essential ingredients that are required to bring their

unique ideas into the physical world.

Possibility Thinker

A creative genius thinks that everything and anything is possible given enough time, thought and

reflection.

Risk Taker

A creative genius naturally takes risks in thought and action, that help them to overcome the challenges

they face in surprising and seemingly unexpected ways.

Focused Awareness

A creative genius sets clear goals and objectives that naturally enhance their focus and awareness as they

progress along their journey towards manifesting a brilliant idea. Through the act of focus they are betterable to direct their minds on the most important thoughts, concepts and ideas that will help them attain

their end goal and objective.

Courageous Disposition

A creative genius is courageous in thought and action. Being courageous usually requires breaking the

rules while going against orthodox methods of thinking and acting. They understand that the fastest way

to a brilliant and unique idea is through the process of going against the grain. This is the philosophy they

live by each and every day of their lives.

http://blog.iqmatrix.com/mind-map/smart-goal-setting-mind-maphttp://blog.iqmatrix.com/mind-map/smart-goal-setting-mind-map

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Imaginative Mind

A creative genius cultivates, grows and expands their imaginative methods of thinking each and every day. They understand that

to successfully overcome the problems and challenges in their lives, that they must always be thinking in unique ways from a

variety of different angles and perspectives. The creative strategies of brainstorming we will discuss later within this post will help

you to get a deeper insight and understanding into this imaginative thought process.

Intuitive Perspective

A creative genius understands that the most brilliant ideas dont usually come from the conscious mind, but rather from deep

within the unconscious recesses of their intuitive mind which is connected to the collective consciousness of all of humanity

that is, was and ever will be.

Playful & Curious Nature

A creative genius has a curious and playful nature which naturally expands their ability to think about events, objects, other

people and circumstances in unique and creative ways. They effectively approach every problem from a child-like perspective

that is innocent (not constricted or limited by past thoughts and experiences) and reflective (always asking insightful questions

about their current circumstances and reality).

Persistent A creative genius understands that the answers wont always reveal themselves in the first instance. They acknowledge the fact

that it may be some time before the perfect idea comes to mind. As a result they approach each challenge as an unfolding

journey of learning and experience that must be tackled in a persistent and patient manner.

Independent

Even though a creative genius takes other peoples ideas and opinions into consideration, they are essentially independent

thinkers and doers. Through the process of independence they are in essence able to step away and effectively reflect upon the

information they have gathered from others and the world around them and piece it together without the external pressure

that the average populace experiences. Not being swayed by masses of opinion, allows them to think critically about their

problems, thusly attracting better and more insightful solutions that will help them to attain their goals and objectives.

Dedicated

A creative genius is completely dedicated to their outcome. Through a dedicated spirit they are able to get more done in less

time and with less effort.

Proactive

A creative genius always makes proactive decisions and takes proactive action. Yes, they can sit on their thoughts and ideas for

long periods of time allowing them to cultivate and grow within their minds. However, once an idea has been effectively

crystallized within their mind, they will not hesitate, and will take immediate action to bring their thoughts into the physical

world.

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