Dinca Mihaela.ppt

7/21/2019 Dinca Mihaela.ppt

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PROIECTPENTRU OBTINEREA

CERTIFICATULUIDE COMPETENTE PROFESIONALE

IN CALIFICAREATEHNICIAN IN ACTIVITATI ECONOMICE NIVEL 3

Indrumator,

Prof. Constantin CODREANU GHIMPU

Elev,

DINCA MIHAELAClasa a XIIIa FR!

"UCURESTII#ni$ %&'&


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ARGUMENTCAPITOLUL I PRE(ENTAREA SOCIET)II

1.1 Prezentare general1.! Manage"ent#l $.C HIPROMA $.A.1.3 Me%l %e "ar'et&ng al $.C. HIPROMA $.A.CAPITOLUL II POLITICA DE PROMO*ARE A S.C. HIPROMA S.A.!.1. Part&(#lar&tat&le ()"er(&al&zr&& *r)%#+el)r *r&n $.C HIPROMA $.A!.! Te,n&(& %e *r)")-are *ra(t&(ate %e $.C HIPROMA $.A!.3 B#gete %e *r)")-are &n-e+t&te n !//0!//2

!. E4(&enta a(5n&l)r *r)")-r&& *r)%#+#l#&CAPITOLUL III STUDIU DE CA(ORGANl(AREA CAMPANIEI DE PROMO*ARE +CARREFOUR *O,AGES+3.1 O6&e(t&-ele #r"r&te3.! Eta*ele lan+r&& +er-&(l#& Carre7)#r V)&a83.3 B#get#l al)(at (a"*an&e& *#6l&(&tare3. E+t&"area e7e(t#l#& a+#*ra -9nzr&l)rCONCLU(II" I " L I O G R A F I E


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O (a"*an&e %e *#6l&(&tate e+te ) a%e-rat (rea5&e %e art.Manager#l +)(&et5&&: "*re#n (# e(,&*a %e "ar'et&ng tre6#&e +real&zeze ) a%e-rat (a*)%)*er *entr# (a +#((e+#l + 4e %e*l&n. N&(&) ()"*an&e n#;& *)ate a+#"a #n e;e(. P)ate %e a(eea +e (a#ta*er+)nal ()"*et&t&- n a(ea+t ra"#r. A(ea+t l#(rare a 7)+t *entr# "&ne ) a%e-rat *r)-)(are.

A tre6#&t + +t#%&ez n a"n#nt 4e(are te,n&( %e *r)")-are (#a+*e(tele +ale *)z&t&-e ;& negat&-e.

A" ale+ ) l#(rare 6azat *e real&tate: &ar ()"*an&a $.C.HIPROMA $.A. e+te #na %&n +)(&et5&le %&n R)"9n&a (# (ea "a& -a+tar&e %e *#6l&(&tate.P#6l&(&tatea *r)")-at %e a(ea+ta *entr# "agaz&nele Carre7)#r 4&n%#na %e (ea "a& 6#n (al&tate. A" n(er(at + at&ng 4e(are a+*e(t al *r)")-r&& *r)%#+el)r ;&

+er-&(&&l)r *r&n *#6l&(&tate.


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$.C. HIPROMA $.A. C)% Un&( %e nreg&+trare RO.11>22D2/ Nr. n"atr&(#lare la O4(l Reg&+tr#l

C)"er5#l#& !320!// $e%l &n&5&al $.C. HIPROMA $.A. $tr. T#%)r Vla%&"&re+(# !BL.: C)r* C!:

B&r)#r&: C)% /D>1//: L)(al&tate Ot)*en&: #%e5 Il7)-.


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Co-$r /# a-0n#nt#l 1n -a2a3in$n$s4$/iali3at$5 /# 67n3ar$ 4r$8o-inant0 8$4ro8#s$ ali-$ntar$5 90#t#ri :i t#t#n.

A/$ast0 /las0 in/l#8$;

*7n30ril$5 1n -a2a3in$ n$s4$/iali3at$5 8$-0rf#ri 8i6$rs$5 1n /ar$ 4r$8o-inant$ s#nt/$l$ ali-$ntar$5 90#t#ril$ :i 4ro8#s$l$ 8int#t#n.

O9i$/ti6#l 4rin/i4al a /o-4ani$i $st$ s08$6in0 li8$ri 4$ 4iaa ro-7n$as/05 1n


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$.C. HIPROMA $.A. e+te ) +)(&etatea (are)*ereaz ,&*er"ar'et#l Carre7)#r %&nR)"9n&a: n4&n5at n "art&e 1=== (9n% a

n(e*#t + 7#n(5&)neze (# n#"a& 1/anga8a5&: (a*&tal#l a*ar5&n9n% >/K H&*arl)gr#* %e %&+tr&6#5&e &n%e*en%ent (reat n1=0/ %e (tre R)6ert Arla#% *r&n(&*al#l7ran(&zat al gr#*#l#& Carre7)#r ;& >/KCarre7)#r *r&"#l ,&*er"ar'et +a %e+(,&+ n1=03: n Fran5a: la $a&nt


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Satisfa/$r$a /li$nt#l#i >Tot#l s#9 a/$la:i a/o4$ri:? Ga-a 6ariat0 8$ 4ro8#s$ C$l$ -ai 9#n$ 4r$#ri :i /$i -ai 9#ni an2a@ai A//$s #:or 1n 4ar/ar$ Lo/#ri 8$ 4ar/ar$ s4$/ial$ 4$ntr#


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S.C. HIPROMA S.A. s$ a8r$s$a305 1n 2$n$ral51n toat$ ti4#ril$ 8$ 4ro-o6ar$ folosit$5 la4$rsoana a IIa; +*ino la Carr$fo#rB+5 +N#-aiai/i 4oi 20si...+ s0# +Doa-n$lor5 la Carr$fo#r60 4#t$i r0sf0a of$rin8#60 4ro8#s$ la

4r$#ri s$n3aional$B+. A/$st -o8 8ir$/t 8$a8r$sar$ /r$a30 o l$20t#r0 str7ns0 1ntr$/o-$r/iant :i /#-40r0tor.

S$ a/or80 o i-4ortan0 -ar$ /li$nt#l#i :isatisfa/$rii /$rin$lor a/$st#ia.

Politi/a S.C. HIPROMA S.A. $st$ +Tot#l s#9a/$la:i a/o4$ri:B+5 8$/i tinta /o-4ani$i $st$a/$$a 8$ a a/o4$ri toat$ /at$2oriil$ 8$4ro8#s$ /$ s$ 4ot /o-$r/iali3a 4$ 4iaaro-7n$as/0.


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A6anta@$l$ 8$ a f#rni3or#l 4ro8#s$lor 4$ /ar$ S.C.HIPROMA S.A. l$ /o-$r/iali3$a30 1n -a2a3in$l$ Carr$fo#rs#nt n#-$roas$.

n -a2a3in$ Carr$fo#r 4oi aa5 /a f#rni3or5 a8$60rata ta6aloar$ 4$ 4ia0. n s$ns#l /0 -ai -#lt$ r-$5 /# a/$la:iti4 8$ 4ro8#s$ /o-$r/iali3at$5 a@#n2 la o /on/#r$n08$s/


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O9i$/t#l 4#9li/it0ii 1n /a3#l Carr$fo#r s$4oat$ fa/$ r$f$rir$ la -a2a3in5 :i at#n/i4#9li/itat$a s$ r$f$r0 stri/t la o in6itai$ 8$ a6i3ita -a2a3in$l$ Carr$fo#r5 sa# la an#-it$

4ro8#s$ aat$ 1n 4ro-oi$5 :i at#n/i $st$ o8#9l0 4#9li/itat$ 8$36oltat0 4$ i-a2in$ aCarr$fo#r :i 4$ 4ro8#s$l$ /o-$r/iali3at$ 8$a/$st -a2a3in. n a/$st -o-$nt 4ra/ti/ o-ar/0 6in8$ alt0 -ar/0. *$nin8 la -a2a3in#l

Carr$fo#r 4$ l7n20 4ro8#s$l$ a/


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A P#9li/itat$a 8$ infor-ar$5 $st$ 4ra/ti/infor-ar$a 4#9li/#l#i 1n l$20t#ra /#a4ariia :i 4r$3$na 4$ 4ia0 a #n#i no#4ro8#s5 -a2a3in s0# s$r6i/i# a4arin7n8

S.C. HIPROMA SA. A/$st an#n ar ;+Sti-ai Cli$niB *0 fa/$- /#nos/#t /01n/$47n8 /# #n no# -a2a3in Carr$fo#r 1:i8$s/


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" P#9li/itat$a 8$ /on8iionar$5 ar$ /ao9i$/ti6 sti-#lar$a /$r$rii 4$ntr# #n4ro8#s5 s$r6i/i# sa# -ar/a. D$$$-4l#; +*$nin8 la Carr$fo#r :i

/#-40r7n8 #n :a-4on 6$i 4ri-i2rat#it #n 9alsa- 8$ 40r.+ sa# +*$niila Carr$fo#r 1n 4$rioa8a... :i 4#t$i/7:ti2a n#-$roas$ 4r$-ii+.


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C P#9li/itat$a /o-4arati605 #tili3at04$ntr# /o-4arar$a 8ir$/t0 a #nor 4ro8#s$sa# s$r6i/ii aat$ 1n r$laii 8$ /on/#r$n04$ o an#-it0 4ia0 1n /a3#l Ro-7ni$ia/$asta 4#9li/itat$5 s$ fa/$ 4#in -as/at0.Da/0 1n alt$ 0ri5 s$ -$nion$a30 1n -o88ir$/t n#-$l$ 4ro8#s#l#i /# /ar$ $st$/o-4arat 4ro8#s#l r$/la-05 1n /a3#l 0riinoastr$ a/$asta 1n/0 n# sa 1nt7-4lat. n

s/


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D P#9li/itat$a 8$ r$a-intir$5 folosit01n s/o4#l 1nt0ririi $f$/t#l#i #nor a/i#ni8$ 4#9li/itat$ ant$rioar$5 r$s4$/ti65 al40str0rii int$r$s#l#i 4$ntr# #n 4ro8#s5

#n s$r6i/i#. A/$ast0 for-0 8$ 4#9li/itat$ $st$ 8$s1nt7lnit0; +*ino la Carr$fo#r. N#-ai ai/i4oi 20si tot#l s#9 a/$la:i a/o4$ri:+sa# +Carr$fo#r $st$ la 8is4o3iia8#-n$a6oastr0 8$ l#ni 47n0 8#-ini/0

1ntr$ or$l$... +.


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E P#9li/itat$a 4rin ti40rit#ri Est$ folosit0 4$ntr# 4r$3$ntar$a /o-4ani$i5 a 4ro8#s$lor :i

s$r6i/iilor r-$i5 $a /on/r$ti37n8#s$ 1n $8itar$a 8$ /ataloa2$54liant$5 4ros4$/t$5 9ro:#ri5 a2$n8$ :i /al$n8ar$.

Catalo2#l 4r$3int0 infor-aii 4ri6in8 4ro8#s$l$ :i s$r6i/iil$of$rit$ 1n -a2a3in$l$ Carr$fo#r5 /ara/t$risti/il$ t$


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F P#9li/itat$a 2rat#it0 n /a8r#l Carr$fo#r s$ r$ali3$a30; 4$ntr#

4#9li/ar$a #nor arti/ol$ s0# 8if#3ar$a #nor $-isi#ni4rin int$r-$8i#l t$l$6i3i#nii sa# ra8io#l#i 1n /ar$ s$4r$3int0 infor-aii 8$s4r$ r-a tara i-4li/ar$anan/iar0 a a/$st$ia5 /# o/a3ia a/or80rii 8$ int$r6i#ri

8$ /0tr$ -ana2$ri sa# alt$ 4$rsoan$ /ar$ r$4r$3int0r-a5 /# o/a3ia 8$/$rn0rii #nor 4r$-ii 4ri6in8/alitat$a 4ro8#s$lor $t/.

n afar0 8$ a6anta@#l 2rat#it0ii5 a/$st ti4 8$4#9li/itat$ $st$ a//$4tat 8$ /0tr$ /ons#-atori5 /ar$a# 1n/r$8$r$ 1n infor-aiil$ r$s4$/ti6$ 4rinn$i-4li/ar$a int$r$sat0 a r-$i 1n 8if#3ar$a lor.

S.C. HIPROMA S.A. n# 4i$r8$ ni/i #n -o-$nt 1na/or8ar$a int$r6i#rilor 1n 4r$s0 s/ris0 :i a#8io6i8$o.A67n8 1n 6$8$r$ fa4t#l /0 $st$ 8$in0toar$a #n#i -ar$lan 8$


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G P#9li/itat$a 4$ int$rn$tHi4$r-ar=$t#l Carr$fo#r ar$ o 4#9li/itat$ foart$ 9in$ r$ali3ai n/$$a /$ 4ri6$:t$ 4r$3$ntar$a onlin$ a 4ro8#s$lor sal$. Un$$-4l# $lo/6$nt 1l 4#t$- o9s$r6a 8in 4r$3$ntar$a -a2a3in#l#iCarr$fo#r Or


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P#6l&(&tatea +er-&(&&l)r *re+tate %e"agaz&nele Carre7)#r: a7Iata la n(e*#t %e%r#": e+te (ea *entr# Carre7)#r V)age+.

O9i$/ti6$l$ #r-0rit$?#* t&*#l e7e(t#l#& #r"r&t e+te ) *#6l&(&tate

%e &n7)r"areP#6l&(&tatea &n7)r"at&- (a#t + %#( la

()n;t&ent&zarea eG&+ten5e& ;& la (#n)a;terea&n7)r"at a #n)r *r)%#+e n)&: +a# a #n)ratr&6#te n)& ale *r)%#+el)r eG&+tente.


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n /a3#l 8$ fa0 o9i$/ti6#l #r-0rit 8$so/i$tat$ $st$ a/$la 8$ a lansa 4$ 4iaaro-7n$as/0 #n s$r6i/i# la /ar$ r-a5 1nara -a-a Frana5 8$in$ #n lo/

i-4ortant5 1ns0 1n Ro-7nia5 a/$st s$r6i/i#5$st$ la 1n/$4#t 8$ 8r#-. Pra/ti/ 4$ntr# ara noastr0 Carr$fo#r n#

8$in$ 4osi9ilitat$a 8$ a a6$a o 4#9li/itat$8$ lansar$ a #n#i s$r6i/i#.

O9i$/ti6#l #r-0rit in8 a/$la 8$ a infor-a/#-40r0torii /0 a a40r#t #n no# s$r6i/i# 1ns4irit#l 8$6i3$i +Tot#l s#9 a/$la:i a/o4$ri:?B


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Al$2$r$a -$sa@#l#i a/$sta tr$9#i$ s0 $ /7t -al/on6in20tor. S0 /on6in20 /li$nt#l /0 no#0 of$rt0 $st$ -ai9#n0 8$/7t alt$l$.

Al$2$r$a 4rin/i4al$lor -i@loa/$ 4#9li/itar$ a/$st -$sa@ afost trans-is 4rin 4#9li/itat$ s/ris0 1n 3iar$ :i 1n/atalo2#l Carr$fo#r5 4#9li/itat$ 4rin ra8io5 4r$/#- :i 4$sit$#l /o-4ani$i ./arr$fo#r.ro.

E6al#ar$ $/a/it0ii $st$ r$ali3at0 8in 8o#0 4#n/t$ 8$6$8$r$. n /$$a /$ 4ri6$:t$ 4#9li/itat$a s/ris05 /a-4aniaa a6#t #n r$al s#//$s5 /ost#ril$ in8 r$8#s$ iar r$3#ltat$l$s$ 4ot 6$8$a -#lt -ai $/i$nt5 3iar$l$ in8 8$ r0s47n8ir$naional0 :i 4#t7n8 la 1n8$-7n0 $/0r#i /#-40r0tor.

P#9li/itat$a 4rin /atalo2 a r-$i 4oat$ 4r$3$nt0 1nori/$ /asa 8in ora:#l 1n /ar$ $ist0 #n -a2a3in Carr$fo#r.

P#9li/itat$a 4rin ra8io 8$ as$-$ni $st$ $/i$nt05 1ns0/ost#ril$ s#nt 4#in -ai ri8i/at$.

C7t 4ri6$:t$ 4#9li/itat$a 4$ sit$ $st$ r$ali3at0 /# /ost#ri&5 8ar $/i$nt0 a/$st$ia las0 8$ 8orit.
http://www.carrefour.ro/http://www.carrefour.ro/


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P#9li/itat$a 4rin /ataloa2$l$ ar$ /$l -ai 9#n $f$/t as#4ra 67n30rilor5a67n8 #n i-4a/t 8ir$/t as#4ra /ons#-ator#l#i. Eist7n8 a/$l /atalo21n /as0 $/0r$i 4$rsoan$5 :ans$l$ /a 4ro-o6ar$a s$r6i/i#l#i s0 ai90s#//$s s#nt /$l$ -ai -ari. n /a3#l /o-4ani$i S.C HIPROMA S.A.a/$asta $st$ /$a -ai 9#n0 al$2$r$ 8$ 4ro-o6ar$ a #n#i s$r6i/i# sa#4ro8#s.

P#9li/itat$a 8in 4r$s0 $st$ 8oar o 8$s/


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O 4#9li/itat$ 9in$ r$ali3at0 a #n#i 4ro8#s 4oat$ri8i/a a/$l 4ro8#s 4$st$ a:t$4t0ril$ 4ro8#/0torilor567n30ril$ 4ro8#s#l#i in8 /# -#lt -ai -ari 8$/7t$sti-ar$a 4ro4ri#3is0. Tot a:a s$ 1nt7-4l0 :i 1n/a3#l /o-4ani$i Hi4ro-a S.A. la sosir$a 1nRo-7nia a /o-4ani$i fran/$3$ 8$ 8istri9#i$ 4rin

-a2a3in$l$ Carr$fo#r5 ni-$ni n# s$ a:t$4ta la #n# 8$ /#-40r0tori a:a -ar$5 :i iat05 /0 a3i/o-4ania 1:i 4ro4#n$ s0 8$s/


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