Cirriculum Vitate - Pimpisa P.

Cirriculum Vitae

Pimpisa Pongsukvechkul

my OBJECTIVES

Quickly impress you with my experience,

knowledge, and presentation skills;

thereby compelling you to reach out and

offer me the job of a lifetime (full time or

consultancy).

i am PIMPISA

我叫陈惠贤。我今年40岁。我是泰国人。我研究生毕业。我有十七年工作经验。

My name is Pimpisa. I am 40 years old. I am Thai. I had graduated in Master of

Business Administration with 17-year of experiences.

my LANGUAGE PROFICIENCY

我会说三个语言。泰语是我的母语。我从小就开始学英文。而且呢，研究生毕业后我也有机会去中国留学中文。我得到七级汉语水平考试。

I can speak 3 languages i.e. English, Chinese, Thai. I had passed Chinese

Proficiency Test and got HSK Level 7. My English is quite well. I had also passed

English Proficiency Test and got 730 marks in TOEIC.

My SKILLS AND EXPERTISES

I had an extensive experiences in professional management, consulting, marketing, sales,

trade marketing, category management, space management, purchasing and merchandising.

Broad vision in many product categories are my uniqueness.

I also had knowledge of shopper research, consumer panel, retail audit, and customer behavior.

Independent, teamwork, out-of-the-box initiatives, and good communication are my strengths.

• Analytical skills

• Communication skills

• Presentation skills

• Sales & Marketing Skills

• People & Coaching skills

• Leadership skills

• Out-of-the box initiatives

• International Exposure

• Independent

my EDUCATION

1998 年大学毕业。2002 年研究生毕业。从2004 年到2005年在青岛大学学习中文。

In 1998 I had graduated in BBA from Assumption University, majoring in

International Marketing Management and minoring in Marketing and Computer.

Then I got MBA from Assumption University in 2002. Finally, I decided to study

abroad at Qingdao University in PRC during 2004-2005.

My EXPERIENCES

我经验过了好多公司比如说万客隆，雀巢公司，等等。。。

I had worked in many companies e.g. Makro, Nestle, etc.

My EXTRA TRAINING

Category Management

Path to Purchase

Customer Management

Best Practices

Quality Leadership Program

Content Strategies & New Media Channels Key Account Management

I had got many extra training as follows :

• Category Management by 3M (Thailand)

• Customer Management Best Practice/ Category Management/ POP Driver by Nestle

• Key Account Management by Cyberdict Technology Ltd.

• Quality Leadership Programme by Crestcom

• Content Strategies for web, social media and new media channels by The Asia Business Forum

my HOBBIES

我爱旅游，念书，上网，等等，。。。。

I love travelling, reading, and internet surfing and also prefer home decoration and

meditation.

i live in SAMUTPRAKARN

My EXPERIENCES

Position : Assistant Merchandise Manager

Period : May 1998 - Mar 2002

Category : Office Automation, Office & Home Furniture, Stationery Reason to leave : Got new job

Balance bargaining power Achieve Sales & Profit Target

Maintain relationship with store level to

ensure smooth operation & promotion

efficiency

Review assortment, price,

promotion, and merchandising

Negotiate with vendors

Develop direction & differentiation

strategy for Non-Food Division

Improve vendor performance

My EXPERIENCES

• Achieved sales target at 1000 MB

(+15%)

• Achieved margin target at 15%

• Became non-food division’s

representative to develop direction

and differentiation strategy

• Got very good support from store

operation : mountain display

during promotion

• Got salary adjustment 2-3 times a

year

Siam Makro Public Company Limited,

Assistant Merchandise Manager,

May 1998 - Mar 2002

Category : Office Automation, Office &

Home Furniture, Stationery

• Merchandise Manager

• Purchasing Manager

• Category Manager

• Sales Manager

• Marketing strategist

• Project Manager

Position : Assistant Merchandise Manager

Period : May 1998 - Mar 2002

Category : Office Automation, Office & Home Furniture, Stationery Reason to leave : Got new job

My EXPERIENCES

Position : Category Management Assistant Manager

Period : Mar 2002 - Jun 2003

Category : Coffee, Creamer, Tea

Brand : Nescafe, Coffee-mate, Krematop, Nestea, Nestle Tea Time

Channel : Modern trade

Reason to leave : Got new job

Space management

Develop regular & ad-hoc analysis for

sales & marketing team

Relationship with internal & External stakeholders

Initiate category strategy/tactics Develop category

merchandising guideline

Develop business partner with MT customers

to ensure customer satisfaction Develop Category & Channel Strategy

Position : Category Management Assistant Manager/ Period : Mar 2002 - Jun 2003

Assortment Review and

Category Management Path-to-purchase & in-store activation

My EXPERIENCES

Nestle (Thai) Ltd.,

Assistant category manager,

Mar 2002 - Jun 2003


• Category management

• Space management

• Assortment review

• Category Analysis

• Category & channel strategy

• Merchandising guideline

• Path-to-purchase & in-store

activation

• Shopper & consumer insights

• Develop strategic partner with

modern trade customers

• Got promoted after working for 6

months

• Reduced out of stock by 5%

• Increased shelf space by 10-20%

• Increased space of tea category

from 1 shelf to 2 bays at Tesco

• Increased sales opportunity at

home shelf display for all categories

at hypermarket channel which had

threat from house brand

Position : Category Management Assistant Manager

Period : Mar 2002 - Jun 2003


Brand : Nescafe, Coffee-mate, Krematop, Nestea, Nestle Tea Time

Channel : Modern trade


My EXPERIENCES

Position : Trade Marketing Assistant Manager

Period : Jul 2003 – Feb 2004

Category : Tissue “Cellox”

Channel : Modern Trade especially Tops, Traditional Trade

Reason to leave : Study abroad

Space management

Relationship with internal & External stakeholders

Initiate category strategy/tactic

Shopper & customer insight Develop business partner with MT customers

to ensure customer satisfaction

Develop Category Strategy


Assortment Review and

Category Management

Home Shelf decoration

Home Shelf decoration

Category definition &

segmentation Category role

Category driver

Price competitiveness

Category Management Training Develop regular & ad-hoc analysis for

sales & marketing team

Premium sourcing

My EXPERIENCES

Berli Jucker (Cellox) Ltd.,

Assistant trade marketing manager,

Jul 2003 – Feb 2004

Category : Tissue paper “Cellox”

• Category management

• Space management

• Assortment review

• Category Analysis

• Category strategies & tactics

• Merchandising guideline

• Home shelf decoration

• Category management training

• Develop strategic partner with

modern trade customers

• 2 times quarterly category review

with Tops

• Reduced out of stock by 5%

• Increased shelf space by 5%

• Increased market share by 1%

• Increased sales opportunity at Tops

by increasing weight of purchase

and home shelf decoration by 5%

Position : Trade Marketing Assistant Manager

Period : Jul 2003 – Feb 2004

Category : Tissue “Cellox”

Channel : Modern Trade especially Tops, Traditional Trade

Reason to leave : Study abroad

My EXPERIENCES

Position : Marketing Manager

Period : Dec 2005 – Mar 2011

Category : Electronic Dictionary & GPS Navigator “Cyberdict Besta”

Reason to leave : Took care of mom after a severe accident


Increase Market Share

Increase brand awareness

Event Marketing

Marketing Communication Plan

Develop digital Content

Product Knowledge & Chinese Training

Position : Marketing Manager/ Period : Dec 2005 – Mar 2011

Develop market intelligence

Chinese Hotline

Retargeting

Marketing Budget Allocation

My EXPERIENCES


Target Marketing

PR News

Product Launch Plan

Product Positioning

Sponsorship


Public Relation

Content Marketing

Partnership

Increase Brand

Visibility

Marketing Campaign Media Agency Relationship

POP Development




Reason to leave : Took care of mom after a severe accident

My EXPERIENCES

Cyberdict Technology Ltd.,

Marketing manager,

Dec 2005 – Mar 2011

Category :

Electronic dictionary “Cyberdict Besta”/

GPS Navigator “Cyberdict Besta”

• Project manager

• Marketing Communication Manager

• PR Manager

• Marketing budget controller

• Marketing Event Manager

• Marketing plan manager

• Digital marketing manager

• Product marketing manager

• Chinese-related training manager

• Got promoted after working for 1.2

years

• Became honorary management

committee

• Increased market share from 40% to

60% within 2 years

• Developed Cyberdict Besta to

become market leader in

electronic dictionary within 2 years

• Invited to see manufacturing facility

and new technology products in

Taiwan




Reason to leave : Took care of mom after accident (need close supervision)

My EXPERIENCES

Position : Sales & Marketing Division Manager

Period : Jun 2011 – Jun 2012

Category : Fire, security , and water-resistant Safes, Steel & Wood Furniture

Brand : Kingdom, Pilot, Sentry Safe, Lucky

Channel : Modern Trade


Achieve Sales & Profit Target

Develop relationship with both

internal and external stakeholders

Develop channel strategy and tactic

Improve customer satisfaction Regular PC/ Sales Team Training Improve after-sales services

Develop Win-Win relationship

with MT customers

Business Review

Process Improvement

Sales Team Lead

Resolve channel conflict

Increase productivity of

sales team

Position : Sales & Marketing Division Manager

Period : Jun 2011 – Jun 2012

Category : Fire, security , and water-resistant Safes, Steel & Wood Furniture

Brand : Kingdom, Pilot, Sentry Safe, Lucky

Channel : Modern Trade


My EXPERIENCES

Siam Steel International PLC.

Sales & Marketing Division Manager,

Jun 2011 – Jun 2012

Category :

Fire & security safe “Pilot”,”Kingdom”/

Water-resistant safe “Sentry Safe”/

Steel & Wood Furniture “Kingdom”

• Project manager

• Sales/ channel manager

• Key account manager

• Training manager

• After-sales services manager

• Modern trade strategist


• Demand planner and sales forecast

• Got promoted after working for 4

months

• Became a management committee

• Gain trust from channel partners

• Increased sales revenue from 3MB

to 5MB (+40% LY) due to new sales

strategies and tactics

• Improved sales capability

• Improved after-sales services

My EXPERIENCES

Position : Category Marketing Manager (Marketing)

Period : Jun 2012 – Mar 2014

Category : Personal Care, Household, New Category

Product : Cotton, Tooth brush, Wet wipe, Knife, Sprayer, new product

Brand : V-Care, Gerlach, Foggy, Smile-V, Revival Care, new brand

Reason to leave : Took care of mom after operation

New product development

Set marketing objectives Target Marketing

Product Line Extension

Channel Plan

Achieve Sales & Profit Target



Develop channel strategy and tactic

Regular PC/ Sales Team Training Sales Forecast

In-store

activation

Sales & demand

forecast

Increase Market Share

Increase brand awareness

NPD Launch Product Positioning

Increase Brand

Visibility Product Training

Media Agency Relationship

My EXPERIENCES


Marketing Communication Plan

Develop digital Content


Develop market intelligence

Retargeting

Marketing Budget Allocation

Brand Plan







Brand : V-Care, Gerlach, Foggy, Revival Care, Smile-V, new brand

Reason to leave : Take care of mom after operation

My EXPERIENCES





Brand : V-Care, Gerlach, Foggy, Smile-V, Revival Care, new brand

Reason to leave : Took care of mom after operation

Moong Pattana International PLC.

Category Marketing Manager,

Jun 2012 – Mar 2014

Category :

Cotton “V-Care”, Tooth brush “V-Care”,

Wet wipe “V-Care”, Knife “Gerlach”,

Sprayer “Foggy/ Smile-V”, Foot care

“Revival Care”, New product category

• Marketing/channel strategist

• Marketing/brand plan manager

• Marketing communication manager

• Marketing budget controller


• New category/product Innovator

• Sales Forecast

• Became honorary management

committee

• Gain trust from strategic channel

partner

• Increased sales revenue to 70 MB

(+34% LY) from new strategies and

tactics

• Ensure new product launch within

timeline with marketing/trade

marketing/sales support

• Increased brand/product visibility

via in-store activation

• Increased product penetration via

digital marketing

• Initiated new product development

My EXPERIENCES

Position : Category Manager

Period : Apr 2014 – Sep 2014

Clients : Myanmar retailers (City Mart, Ocean Supercenter ), etc.

Reason to leave : End of 6-month contract

Project Management Consulting & Training Store Intelligence Promotion Intelligence

Category Management Training Opportunity Identification

Honorary Consultant to owners Coaching client management team

Co-develop tailor-made

software with partner

Research designed to help brands

influence shoppers to stop, look, buy

Build trust and relationship with clients/ partners

My EXPERIENCES

Hypertrade Consulting Ltd.

Category Manager,

Apr – Sep 2014

Clients :

Myanmar & Thai retailers, vendors

• Project manager

• Category & space manager

• Assortment reviewer

• Category Analyst

• Category & channel strategist

• Shopper & consumer insights

• Develop strategic partners

• Opportunity Identification

• Became consultant to business

owners

• Became honorary coach for client

management team

• Gain trust from strategic business

partners e.g. Myanmar retailers, EYC,

Diethelm Health Care

• Develop category management

training for clients

• Initiate category management

template to match with client’s

objectives

Position : Category Manager

Period : Apr 2014 – Sep 2014

Clients : Myanmar retailers (City Mart, Ocean Supercenter ), etc.


Renew Contract

My EXPERIENCES

Position : Client Director

Period : Oct 2014 – Jan 2015 (3-month contract)


Achieve Revenue Target

Negotiate with vendors

Vendor Relationship

Management

Category Action Plan

Consultant to vendors to provide growth solutions

Consumer Insight

Category Insight

Training & Consulting

Data & Science Customer Loyalty

Coaching

client manager Build trust and relationship

with clients/ partners

Work with retailer

Joint business plan

Retail trends

Dh & TL core team

My EXPERIENCES

Dunnhumby (Thailand) Ltd.,

Client Director,

Oct 2014 – Jan 2015

Clients : Thailand vendors

• Project management

• Contract renewal

• Collaborate with Tesco and help

clients grow business with Tesco

• Help clients understand customer

insight from Tesco, and being able to

turn that insight into actionable plans

• Work with clients to train and support

on Tesco-specific approaches and

processes such as range and

promotions

• Became consultant to senior director

• Became coach for client manager

• Gain trust from Tesco and clients

• Be able to help clients turn insights

into actionable recommendations

• Achieved sales and profit target with

7% growth

• Succeeded in contract renewal

• Developed win-win relationship

between Tesco and clients

Position : Client Director

Period : Oct 2014 – Jan 2015


My EXPERIENCES


Business direction

Strategies and tactics

Action Plan Business analysis

Reduce cost

Price restructure

Improve operation process

Increase revenue

Customer loyalty

Increase margin

Customer Satisfaction

Consultant to owner

Position : General Manager

Period : Feb 2015 - Present

Category : Sugarcane, jewelry, harvester, harvester’s spare parts

Reason to leave : still working but want to find permanent job in Bangkok and vicinity

areas

My EXPERIENCES

Rai Sub Sakun Ltd.,

General manager,

Feb 2015 - Present

Category : Sugarcane, jewelry,

harvester, harvester’s spare parts

• Project management

• Consultant to business owner

• Business direction initiator

• Business analyst

• Business strategist

• Improve the operation process

• 10% cost reduction from divestiture of

harvester’s maintenance business

• 10% incremental revenue from land

expansion for sugarcane business

• 10% revenue growth from price

restructure of harvester spare part’s

business

• 10% margin growth from product

differentiation strategies of jewelry business

Position : General Manager

Period : Feb 2015 - Present

Category : Sugarcane, jewelry, harvester, harvester’s spare parts

Reason to leave : still working but want to find permanent job in Bangkok and vicinity

areas

My STRENGTHS

Achieve sales, margin and profit target

My STRENGTHS

Achieve sales, margin and profit target

My ACHIEVEMENTS

Magazine ads of Cyberdict 11

My ACHIEVEMENTS

Cyberdict Crossword International Championship Youth Princess Cup 2008 @Central

Bangna

ACHIEVEMENTS

My ACHIEVEMENTS

English on Screen project with Cyberdict strategic partner – Major Cineplex @Major

Ratchayathin

My ACHIEVEMENTS

Cyberdict Translation Championship 2009@SE-ED, Chamjuree Square

My ACHIEVEMENTS

Cyberdict sponsored Dutchie Boy & Girls Final Round Contest Y2008

@The Mall Bangkapi

my CONTACT

If you need to know more about me, please feel free to contact at your convenience.

Date post:	19-Feb-2017
Category:	Presentations & Public Speaking
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Cirriculum Vitate - Pimpisa P.

Presentations & Public Speaking