Post on 21-Dec-2014
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Cuprins
1. INTRODUCERE IN PR ONLINE .............................................................................. 4
Ce inseamna Online PR? ........................................................................................................................ 4
Ce este un Social Media Specialist ....................................................................................................... 4
Lectura obligatorie pentru orice om de PR .......................................................................................... 5
2. CE ESTE SOCIAL MEDIA? ..................................................................................... 5
Cum folosesc romanii retelele sociale ................................................................................................... 5
Mass Media vs Social Media .................................................................................................................. 6
Cum sa promovam pe social media ...................................................................................................... 6
Cum pot afla mai multe despre Social Media ....................................................................................... 8
3. RETELE SOCIALE ................................................................................................... 8
Facebook (www.facebook.com) ............................................................................................................ 8
Facebook Pages .................................................................................................................................... 8
Facebook Groups .................................................................................................................................. 9
Facebook Causes .................................................................................................................................. 9
Facebook Events ................................................................................................................................. 10
Facebook Questions ............................................................................................................................ 10
Cand sa postezi pe Facebook: ............................................................................................................ 11
Twitter (www.twitter.com) .................................................................................................................... 11
Ce sunt hashtag-urile .......................................................................................................................... 12
Ce sunt ReTweet-urile ......................................................................................................................... 12
Ce sunt listele pe Twitter ..................................................................................................................... 12
20 de sfaturi pentru interactiunea pe Twitter: ...................................................................................... 12
Instrumente de masurare pentru Twitter: ............................................................................................ 12
Google Plus ................................................................................................................. 13
Circles .................................................................................................................................................. 14
Sparks .................................................................................................................................................. 14
Hangouts ............................................................................................................................................. 14
Huddle ................................................................................................................................................. 14
Foursquare (www.foursquare.com) .................................................................................................... 14
Quora (www.quora.com) ...................................................................................................................... 14
LinkedIn (www.linkedin.com)............................................................................................................... 14
Personalizati si promovati profilul personal ......................................................................................... 14
Cum se dezvolta reteaua de pe LinkedIn ............................................................................................ 15
10 sfaturi pentru profilul personal: ....................................................................................................... 15
10 sfaturi pentru profilul companiei: .................................................................................................... 15
Interactiune pe LinkedIn: ..................................................................................................................... 15
Photo Sharing ........................................................................................................................................ 16
Video Sharing ........................................................................................................................................ 16
4. BLOGGING ............................................................................................................ 16
Platforme de creare a blogurilor .......................................................................................................... 16
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Anatomia bloggerilor ............................................................................................................................. 17
Care este profilul bloggerilor din Romania ......................................................................................... 17
6 bloggeri evanghelisti .......................................................................................................................... 17
Tipuri de bloggeri .................................................................................................................................. 17
5. BLOGGER RELATIONS ......................................................................................... 18
Cum folosesc companiile relatiile cu bloggerii .................................................................................. 18
4 pasi in relatia cu bloggerii.................................................................................................................. 18
Cum ascultam? .................................................................................................................................... 18
Cum interactionam? ............................................................................................................................. 19
Cum comunicam? ................................................................................................................................ 19
“Must have” in comunicare ................................................................................................................... 20
Top Influencers ...................................................................................................................................... 21
6. ACTIVITATI SOCIAL MEDIA .................................................................................. 23
Branding personal ................................................................................................................................. 23
Monitorizarea online .............................................................................................................................. 24
7 motive pentru care ajuta o companie ................................................................................................ 24
Sfaturi pentru o monitorizare online de succes .................................................................................... 24
5 intrebari inainte de a incepe un Social Media Monitoring ................................................................. 24
Instrumente de monitorizare online ...................................................................................................... 25
Social Media Landing Pages ................................................................................................................ 25
Social Media Press Release.................................................................................................................. 26
Social Media Newsroom ........................................................................................................................ 26
Social Media Policy ............................................................................................................................... 26
Social Media Audit ................................................................................................................................. 27
Social Media Sponsorship .................................................................................................................... 27
SOCIAL MEDIA DASHBOARDS ............................................................................................................ 28
Marketingul Viral .................................................................................................................................... 28
Social Media Metrics ............................................................................................................................. 30
7. STRATEGII SOCIAL MEDIA .................................................................................. 31
SWOT in social media ........................................................................................................................... 31
Strategia in social media ....................................................................................................................... 32
Social Media Strategy Framework Overview ...................................................................................... 32
8. GESTIONAREA CRIZELOR IN SOCIAL MEDIA ................................................... 33
5 idei in gestionarea crizelor ................................................................................................................ 33
Cum ne pregatim? ................................................................................................................................ 33
Cum se gestioneaza o criza? ............................................................................................................... 33
Monitorizare ......................................................................................................................................... 33
Dezvoltare ............................................................................................................................................ 34
Pregatire ............................................................................................................................................... 34
Raspuns ............................................................................................................................................... 34
Promovare ............................................................................................................................................ 34