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THEVISIONAnExpoforTodaysBlackWomanbeganin1993,affec?onatelynowknownasTheBlackWomensExpo,asavehicletoeducate,empowerandengageAfricanAmericanwomen!OurvisionwastocreateaforuminChicagoforwomentodiscussandexploresolu?onstotheissuestheyconfrontintheirdailylivesandtocelebratetheiraspira?onsandachievementsinaneventdesignedforwomenby
women.TheBlackWomensExpo,nowinits20thyearandthena?onslongestrunningexposi?onofitskind,garnerstheaMendanceofthousandsatthisannual?cketedevent,morethan25,000in2013,andithasbecomeanessen?almarke?ngtoolforcorpora?onsseekingtoengagethislucra?ve,upscaleAfricanAmericanconsumerinthecountrysthirdlargestmarket,Chicago.
In2014,asapartofour20thAnniversaryCelebra?on,wewilltaketheExpoontourandwillintroducetheAfricanAmericanwomaninWashington,D.C.andPhiladelphiatothispowerfulandupliSingweekendevent.Webelievethatbytheaddi?onofthesetwo(2)ci?es,whicharenumber4and5inthetoptenrankingofci?eswiththelargestBlackpopula?on,wewillgivecorpora?onsaclearchoicewhendeterminingna?onallyameanstoconnecttheirbrandstotheinfluen?al,savvyAfricanAmericanconsumermarket.We invite your participation!
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20THANNIVERSARY TOURMarch August 2014
CHICAGOarch28-30,2014|cCormickPlace
WAHINGTON,D.C.
June2730,2014|WalterE.WashingtonConven?onCenter
PHILADELPHIA
August810,2014|PennsylvaniaConven?onCenter
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CHICAGO! TheBlackWomensExpo,arch2830,2014 PhenomenalWomanGalaAwards anintheirrorACri?calOne-DayForumfor
AfricanAmericanen
LoveAcademyALiveFullDayIntensivebyDebrenaJacksonGandy,author,speaker,coach,tvshowhost
20THANNIVERSARY TOUR
C
HICA
GO
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WAHINGTON,DC!
TheBlackWomensExpo Friday,June27unday,June30,2014 WalterE.WashingtonConven?onCenter
20THANNIVERSARY TOUR
W
AS
HIN
GTO
N
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PHILADELPHIA!
TheBlackWomensExpo Friday,August8unday,August10,2014 PennsylvaniaConven?onCenter
20THANNIVERSARY TOUR
PHILLY
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FORUMS & CONCERTS THATEXCITE AND EMPOWER!!
SeminarsSpeakers
Commentators CelebritiesEntertainers
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TBWEExhibitorsMarketplaceWhereCorpora?onsandsmallbusinessvendorsshowcasetheirproductsandservicesover3days! TBWEAnniversaryPhotoExhibitPhotoexhibitofthe19yearhistoryofTheBlackWomensExpo! 20thAnniversaryCommemora?veMagazineApublica?onfeaturingstoriesofour19yearhistory,a
lookbackathowwebegan-thewomen,organiza?ons,ins?tu?onsandcorpora?onsthathavesustainedus-andaglanceatwhatthefutureholds!
ConcertStageNa?onalusicAr?stsandLocalFavoriteActs! LiteraryCafBookignings,Presenta?onsbyAuthors,Booksforale! CyberCafAMendeescanchecke-mails,surfthewebordownloadfilesintheirfree?me! HomeDcorhowcasingwhatsnewintheworldofhomedcor! Health&WellnessPavilionHealthscreeningsandnutri?onalinforma?on! Hair&BeautyPavilionNewproductdemonstra?onsandsampling! ChicagoYouthSummitForumsaddressingtodaysAfricanAmericanyouth! CareerPavilionOpportunityforthoseseekingemploymenttomeetwiththecitysmostrespected
employersinavarietyofindustries!
NaturalHairPavilionNaturalhairproducts,vendorsandanopportunityforaNaturalHairhowontheaintage!
ClubExpoAnadultbeveragesamplingandentertainmentpavilion! KidzKornerAnexci?ngspaceforyoungoneswithinterac?vegames,exerciseandjustplainolfun!
TBWE COMPONENTS
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TheTBWEWomanisVIBRANT,ACTIVEand
INDEPENDENT.heispar?cularlyBRANDLOYALandBRANDSAAVY,EDUCATED,BUSINESSOWNERSandLEADERSthatwanttheverybestintheirlivesfrom
whattheywear,eatanddrivetowheretheylive,shop
andtravel.heismorelikelytopurchasefroma
companythatsponsorstheeventssheaMends!
TBWE WOMAN
VIBRAN
TACTIVE
INDEPENDENT
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Age:66%ofTBWEaMendeesarebetweentheagesof25-49yearsofage.
MaritalStatus:orethanhalfofExpoaMendeesaresingle.
ChildrenintheHousehold:45%ofeventaMendeeshaveoneormorechildreninthe
household.
Employment:orethan50%areindecision-makingposi?ons.
HouseholdIncome:Nearlyhalf,or48%ofExpoaMendees,haveanannualhouseholdincomebetween$41kand$80k.
Educa?on:Over86%ofeventaMendeesarecollegeeducated.
#YearsAendingtheExpo:72%ofaMendeeshaveaMendedtheExpomul?pleyears.
WhoAendedtheExpoWithYou:90%ofpar?cipantsbringafriendorfamilymemberto
theExpo!
LikelihoodToAendNextYear:orethan90%of2013ExpoaMendeeswillreturnin2014!
TBWE WOMAN
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CHICAGO ExclusiveRadioPartnerships
TopUrbanta?ons::30/:60Commercialpots(V103,WGCI,Inspira?on1390,ClearChannelChicago)
ExclusiveTelevisionPartnershipsExposurewiththetelevisionnetworkofchoiceforAAsABC7-TV
ExclusivePrintPartnerships
TheChicagoDefenderNewspaper
Outdoor/Out-of-HomeTransitDisplays,Billboards,obileBillboards
Digital/ocialedia/Website
ExtendyourbrandonTBWEWebsite&ponsorLinks,ConsumerEblasts,Facebook,TwiMer,LinkedIn
CommunityOutreach/treetarke?ngCollabora?onwithorganiza?onsu?lizingcommunitymarke?ngvehicles,
"MEDIA PARTNERSHIPS/MARKETING "OPPORTUNITIES
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WAHINGTON,D.C. RadioPartnershipswiththeTopUrbanta?ons
:30/:60Commercialpots(Preferred:WKY93.9,WJ102.3,
WYCB1340,Radio-OneWashington,D.C.)
TelevisionPartnershipsExposurewiththetelevisionnetworkofchoiceforAAs
PrintPartnerships
TheWashingtonun,TheAfroAmericanNewspaper
Outdoor/Out-of-HomeTransitDisplays,Billboards,obileBillboards
Digital/ocialedia/WebsiteExpendyourbrandonTBWEWebsite&ponsorLinks,ConsumerEblasts,Facebook,TwiMer,LinkedIn
CommunityOutreach/treetarke?ngCollabora?onwithorganiza?onsu?lizingcommunitymarke?ngvehicles,distribu?onofflyers/posterstolocalbusinesses,shoppingmalls,retailloca?ons,specialevents
"MEDIA PARTNERSHIPS/MARKETING "OPPORTUNITIES
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PHILADELPHIA RadioPartnershipswiththeTopUrbanta?ons
:30/:60Commercialpots(Preferred:WDA-F105.3,Power99F,
ClearChannelRadio)
TelevisionPartnershipsExposurewiththetelevisionnetworkofchoiceforAAs
PrintPartnerships
ThePhiladelphiaTribune
Outdoor/Out-of-HomeTransitDisplays,Billboards,obileBillboards
Digital/ocialedia/WebsiteExtendyourbrandonTBWEWebsite&ponsorLinks,ConsumerEblasts,Facebook,TwiMer,LinkedIn
CommunityOutreach/treetarke?ngCollabora?onwithorganiza?onsu?lizingcommunitymarke?ngvehicles,distribu?onofflyers/posterstolocalbusinesses,shoppingmalls,retailloca?ons,specialevents
"MEDIA PARTNERSHIPS/MARKETING "OPPORTUNITIES
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MEDIA/DIGITAL REACH"& IMPRESSIONS
ReachNa?onalCampaignIn2014,TBWEwillbepromotedinaminimumof10urbanmarkets(Chicago,Washington,D.C.,Philadelphia,Detroit,Bal?more,Atlanta,Indianapolis,PiMsburgh).Na?onalcoverageinthosemarketswillreachmorethan9millionAfricanAmericanconsumersweekly,or23%ofthetotalAfricanAmericanpopula?onintheU..,overanine(9)monthperiod,via:
RadioTelevisionNewspaper&PrintEvents,Promo?ons,ContestsOn-line:PartnerWebsites,Eblasts,treaming
Emailarke?ng,obilearke?ngocialedia
ImpressionsIn2013,TBWEdeliveredtosponsors..
41,498,700millionon-airimpressions!8,376,000millionprintimpressions!12,652,886milliondigitalimpressions!
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PATSPEAKERS
Dr.ayaAngelou
ichaelBaisden
LesBrown
JohnnieCochran,Jr.KimColesDr.ichaelEricDyson
Dr.JocelynElders
NikkiGiovanni
DickGregory
CathyHughesRev.JesseJackson,r.
BishopT.D.JakesPaLaBelle
Rolandar?n
Terrycillanonique
Rev.Alharpton
herrihephard
Tavismiley
Dr.IanmithKeithweat
usanL.Taylor
CicelyTyson
IyanlaVanzant
PastorarvinWinansOprahWinfrey
PATENTERTAINERS
YolandaAdams
ReginaBell
DariusBrooks
KimBurrellRaheemDeVaughnFaithEvans
PastorJenkins&FellowshipChoir
ChakaKhan
DonaldLawrence
CLyteTamelaann
TeenaarieDonniecClurkin
BriancKnight
AnnNesbyTheOJays
KarenClarkheard
Treyongz
Kindred&theFamilyoul
AngietoneTyeTribbeM&G.A.
Tyrese
Alber?naWalker
TheWhispers
BeBe&CeCeWinansVickiWinans
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THE FACES OF OUR PAST SPONSORSCorpora?onsthatknowthevalueofmarke?ngtotheBlackConsumerreceive
comprehensivebrandexposurethroughourunprecedentedmul?-mediacampaign
andtheiron-siteengagements.
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EXHIBITS &PAVILIONSorethan30Corporateponsorsand
300mallBusinessExhibitors
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REASONS TO
PARTICIPATEAfricanAmericansrepresentover42millionstrong
consumers,producttalkersandbrandinfluencerswithabuyingpowerofnearlyonetrilliondollarsannually.
AfricanAmericansaremega-consumersbea?ngoutallotherethnicgroupsintheconsump?onofautomobiles,
wine&spirits,babycareproducts,health&beauty
products,personalcareproducts,groceries,apparel,
electronics,movies,travel&entertainment.
#INTHEBLACK
AHistoryakingConsor?umofBlackedia&arke?ngAgencies
AfricanAmericansareaviablemarketsegmentfullof
businessopportuni?es.ABlackhouseholdis127%morelikelytoincludeasingleparent,mostoSena
woman.ForBlackhouseholds,brandsrepresent82%
oftotalpurchases.
African-AmericanConsumers:?llVital,?llGrowing2012ReportbyNielsenandtheNa?onalNewspaperPublishers
Associa?on(NNPA)
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"SPONSORSHIP OPPORTUNITIESTITLE
This exclusivesponsorship is for corpora?ons that wantmaximum exposure at the Expo before this lucra?veAfricanAmericanconsumermarketandnamingrightsof TheBlackWomensExpo.Theirbrandwillbelinkedto
all aspects of the event, included in all pre and post media (radio, television and print), digital/social media,
outdoordisplays,communityoutreachandallbrandingon-site. Theircorporatenamewillbeintheevent?tle,i.e.,tateFarmpresentsTheBlackWomensExpo.
tateFarm
PRESENTING Thissponsorshipopportunitygivescorpora?onsextraordinarybrandingexposurebeforetheAfricanAmerican
consumerasaPresen?ngponsorofTheBlackWomensExpo.Theircorporatenamewillbeincludedinallmediaandwillbeshowcasedasfollows,i.e.,TheBlackWomensExpo,presentedinassocia?onwith(corporate
name). AmericanAirlines,ABC7,CityofChicago,acysPAVILIONPRESENTING/AUTOMOTIVEPRESENTING(Health&Wellness,Fit&Fabulous,Relax&Renew,Beauty&Fashion,UrbanLivin,Educa?on,KidzKorner,Automo?ve)
Thesesponsorshipopportuni?esoffercorpora?onsnamingrightstopopularExpopavilions,areathatconnectaMendees to services and resources necessary to maintain their health, ac?ve lifestyles, quality of life, and
Pavilions that offer automo?ve manufacturers an exclusive opportunity for their brand to be displayed in a
prominent posi?on onthe exhibit floor and ini?ate rela?onships that later will generatesales to the upscaleconsumermarket.Examplesofpastpavilionsandsponsors:
KidzKornerBurgerKing,cDonalds/BOA,ChicagoChildrensuseum,BrookfieldZoo(interac?vegames,reading,physicalac?vi?es)
Educa?onWestwoodCollege,Benedic?neUniversity,East-WestUniversity,DeVryUniversity,RobertorrisCollege,CityCollegesofChicago(educa?onalopportuni?es&recruitment)
Health&WellnessWalgreensPharmacy,IllinoisDepartmentofPublicHealth,CVPharmacy,WeightWatchers,EliLilly,UniversityofChicagoedicine(exercise,healthscreenings/tes?ng,nutri?on)
BlackIsBeau?fulacys,FashionFairCosme?cs,CarolsDaughter,NubianHeritage(minimakeovers,one-on-onebeautyconsulta?ons,productsales)
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UrbanLivinacys(4-roomhomedisplayonshowfloor/homeImprovementsfurnishings) FoodamplingGloryFoods,KraSFoods(new&popularfooditemssampled) Health&Nutri?onJewel-Osco(cookingdemonstra?ons,sampling) Automo?veChevy,Chrysler,Toyota,Generalotors,Hyundai
YOUTHSUMMITPRESENTING Thiscomponentwasdevelopedasanoutreachtohighschoolteens,toengagethemindiscussionsontopics
thatareofconcernintheirdailylives,i.e.,peerpressure,youthviolence,teenpregnancy,etc. Theday-longsummit consists of a morning general session followed by mul?ple workshops, as well as, main stage
entertainmentandaboxedlunchforthoseinaMendance.
cDonalds,ChicagoPublicchools
CORPORATE A corporate sponsorship is an ideal means for growth-oriented companies to showcase their products &
servicestotheAfricanAmericanconsumerinacost-effec?veway.Theirexhibitspaceisdisplayedprominently
incorporaterowwheretheirrepresenta?vescaninteractone-on-onewiththeExpoaMendee,todistributeinforma?onandsamples,sellproduct,conductcorporatesurveysandtouch/feeltheAAconsumermarket.
Comcast,TVOne,JacksonHewiM,ajes?ctarCasino,LusterProducts,oS-heenCarsonMAINSTAGEPRESENTING Theaintageisoneofthemostexci?ngaMrac?onsatTheBlackWomensExpoeachyear!Posi?onedonthe
ExhibitFloor,themainstageisalivewithsomeofthemostrespectednamesinthemusicindustryperforming
throughoutthe day. Asa Presen?ngponsorof theaintage,thecorpora?onwillbethefocalpointof a
majorcomponentontheexhibitfloorthatdrawsunparalleledaMen?onfromaMendees.
tateFarm,ABC7,AmericanAirlinesSEMINAR/WORKSHOP This sponsorship offers development & naming rights of an Expo 90-minute eminar or Workshop. This
componenthasbeenidealforbanks,investmentfirmsandinsuranceagenciesthathaveanarrayofproducts
and/orservicestoshowcasetotheAfricanAmericanconsumermarket.
Washingtonutual,id-AmericanBank,Waddell&Reed,AmericanFamilyInsurance
PHENOMENAL WOMAN AWARDS GALA PRESENTING
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PHENOMENALWOMANAWARDSGALAPRESENTING TheopportunitytobeaPresen?ngponsorofamuch-an?cipatedeventthatacknowledgestheaspira?onsand
achievementsofAfricanAmericanwomen,aprecursorto TheBlackWomensExpo. Thisannualcelebra?on,
thePhenomenalWomanAwardsGala,payshomagetooutstandingAfricanAmericanwomen,bothlocallyand
na?onally,withthePhenomenalWomanAward,namedinhonoroffamedpoet,ayaAngelou.Thiscoveted
awardrecognizesextraordinarywomenfortheirexcellenceandcommunityservice,isoneofthesocialevents
oftheyearandamust-aMendforExposponsorsandcityluminaries.
tateFarm,Walgreens,U..Cellular,AmericanAirlines,HarrisBank
LITERARYCAFPRESENTING TheLiteraryCafisaunique&engagingpavilion,whichhousesouron-sitebookstoreforbooksigningsand
booksalesbycelebrityauthorspar?cipa?ngintheExpoinavarietyofseminars.Itisoneofourmostpopular
des?na?onsontheexhibitfloor,wherethousandsofaMendeescanbrowse,relaxandpurchase?tlesbyahost
ofpopularAfricanAmericanauthors.
Coffee-ate,tarbucks,eijers
CLUBEXPO ExhibitatTheBlackWomensExpoinanewandexci?ngway.asasponsorofClubExpoanadultbeverage
sampling and entertainment pavilion. Beverages will be featured and sampled in this upscale, adult
atmosphere to a discerning and sophis?cated audience. Its music, dancing, tas?ngs and an incredibleopportunityforcorpora?onsthatwanttoexposetheirproducts/servicesinafun&engagingway!
WirtzBeverage,chieffelin&omerset,Judge&Dolph,LLC,Heineken,AnheuserBusch
CAREERPRESENTING(Diversity&Inclusion) This sponsorship is an opportunity for those seeking employment to meet with dozens of the citys most
respectedemployersin avarietyofindustries. ponsorswillhavetheopportunitytohost/seminarsin areas
includingResumeRelevance,ImageConsul?ngandReinven?ngYourselfinaNewJobarketandwillbeable
toiden?fyqualifiedcandidatesforemployment.AMendeeswillbepresentedwithjobhun?ngadvicefromthe
experts,interviewforfutureposi?onsandbebeMerpreparedfortodaysjobmarket.
Target,IllinoischoolofHeathCareers,LiMleCompanyofaryHospitalandHealthCareCenters,AdvocateHealthCare,Recruitment
Denotespastpavilionsponsors.Note:
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TBWE EXECUTIVE PRODUCERerryGreenisthePresidentofGPGEvents,Inc.andtheCreator&FounderofThe
BlackWomensExpoinChicago,thena?onslongestrunningempowerment
exposi?onfortheAfricanAmericanconsumer.ince1995,GPGEvents,Inc.,a
bou?quefirmheadquarteredinthecityofChicago,hasspecializedinEventPlanning&
Produc?on,Experien?alarke?ngandPublicRela?onsforanexpansivelistofclients.
erryhasanextensivebackgroundandexper?seincommunityrela?onsandoutreach,
crea?ngeffec?vepublicrela?onscampaigns,andproducingspecialeventsspecifically
targe?ngtheAfricanAmericancommunity.
Overthepast18years,GPGEventshascreatedandexecutedthefollowingevents
andcommunityoutreachcampaigns:V103sExpoforTodaysBlackWoman,The
ChicagoFootballClassic,RealenCook,TavismileysBlacksinTechnology
Conference,RTAsTransporta?onymposium,LeagueofBlackWomensNa?onalLeadershipConference,ChicagoDefendersPastorsalute,WomenofExcellence&
NewsmakersGala,andBishopT.D.JakesFamilyExpoategafest,tonameafew.
BeforelaunchingGPGEvents,Inc.,erryworkedinbothtelevisionandradio.In1982,shebecamethefirstAfrican
AmericanAssistantProgramDirectorfortheABC-networkaffiliateinRochester,NewYork,WOKR-TV.herelocatedto
Chicagoin1984whereshejoinedNBC-Channel5astheAdministratorofCommunityProgramsproducinglocal
communityaffairsspecialsonChicagoluminariesandcommunityorganiza?onswhichgarneredseveralEmmy
nomina?ons.
FromNBC,errybecameaProducerforthena?onally-syndicatedEbonyJethowcase,atop-ratedprogramproduced
byJohnsonPublishingCompanyin1986.helatermovedtoradioandbecamethePromo?ons&arke?ngDirector
forWVAZ-F(V103radio)whereshewasknownforthecrea?onandproduc?onofuniquemarke?ng/promo?ons
campaignsandspecialeventstoincreasethelistener-baseandaMractcorporateclients,mostnotablytheExpofor
TodaysBlackWoman,thefirstradio-generatedUOtour,TheTransatlan?cJamtoEnglandandWestGermany,
andTheWorldsLargestteppersContestanAfricanAmericandancephenomenonforAnheuser-Busch.
errysworkhasgarneredhernumerousawardsincludingtheLegacyAward/Boys&GirlsClubofChicago,Womanof
theYear/ZetaPhiBetaorority,WomensDayAward/RainbowPushCoali?on,WomenattheTopoftheirGame,Kizzy
Award/Revlon,theRisingunAward/ABJCommunityervices,Inc.,theInspira?onalTrailblazerAwardfromIllinoistateTreasurerJudyBaarTopinka,andmostrecently,theChicagoDefendersWomenofExcellenceAward.
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CHICAGO ADVISORYPANEL AdrienneKellum-McDay,HarperCollege AnitaGenes,WCIU-TV AnnYancy,YancyFounda?on
Ay.JeaneeC.Wilson,ChicagoPublicchools
C.BeyMagness,RainbowPUHCoali?on
DebraPorter,acys DonnaWilliams,ABC7Television
DorothyLeavell,ChicagoCrusaderNewspapers
HazeleneThomas,T&TFoodervice HenrieaLeak,A.R.Leak&ons
TheHonorableDorothyBrown,ClerkoftheCircuitCourt
IngridBridges,cGrawFounda?on JuanitaPassmore,JazzUnites
MarsheeTurner,tateofIllinois MonicaHaslip,LiMleBlackPearl NikkiZollar,TriadConsul?ngervices
OllieMcLemore,DePaulUniversity
PepperMiller,TheHunter-illerGroup
Rev.HelenCarry,JohnnieColemanIns?tute
Rev.JohnnieColeman,ChristUniversalTemple
Rev.WillieBarrow,RainbowPUHCoali?on
SheilaWhite,Holis?cWellnessPrac??oner
ToniPreckwinkle,CookCountyBoardPresident
WynonaRedmond,Wyn-WynCommunica?ons,Inc.
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CONTACT US TODAY
TheAfricanAmericanConsumerMarketispowerful,influen?alandanincredibleeconomicopportunity!
PartnerwithTBWE20thAnniversary3-CityTour2014,orthemarketofyourchoice,andReaptheRewards!
FORMOREINFORMATIONANDACOMPLETE
SPONSORSHIPPACKAGE.
GPGEvents,Inc.
700WestVanBuren,uite100,Chicago,IL60607
P:312.454.6100|F:312.454.6101
erryGreen,Execu?veProducer|E:[email protected]
www.theblackwomensexpo.com