Plan de afacere................................(titlu)..................................
Nume:_______________________
Prenume: ____________________
Localitate: ___________________
ANALIZA IDEII DE AFACEREa. Va rugam sa descrieti pe scurt ideea de afacere si sa mentionati sloganul firmei:__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
b. Stabiliti mai jos principalele obiective (SMART) pentru urmatorii 3 ani ale societatii.
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c. Realizati analiza SWOT a ideii de afacere:
Puncte tari
Puncte slabe
Oportunitati
Amenintari
CEI 4P
PRODUSULDescrieti produsul fizicDescrieti produsul efectivDescrieti produsul difereniat,PRETUL
Stabiliti politicile de pre i condiii de pre
Preul n funcie de costuriPreul n funcie de cererePreul n funcie de concuren
PLASAREA (DISTRIBUITA)
Stabilititi componenta si lungimea canalelor de distributie vanzare (canale scurte vs canale lungi)PROMOVAREA (A.I.D.A.)