Sa vedem s, i sa ascultam
World of Warcraft: Wrath of the Lich King trailer:https://www.youtube.com/watch?v=BCr7y4SLhck
Napoleon dixit
A man does not have himself killed for a half-pence a day or for apetty distinction; you must speak to the soul in order to electrify
him.
Napoleon Bonaparte
Sa vedem s, i sa ascultam
V for Vendetta: The Revolutionary Speech:https://www.youtube.com/watch?v=KKvvOFIHs4k
Cuvinte
gri vs. sur vs. cenus, iu
https://s-media-cache-ak0.pinimg.com/736x/6c/54/e6/
6c54e6b4cd05585523d3ce5ae5a55574--robin-williams-writing-tips.jpg
Unde folosim cuvinte?
conversat, ii, s, tiri, anunt, uri, articole, esee
citate, slogan-uri, literatura, discursuri, dezbateri
Cuvant scris, cuvant vorbit
I scriere vs. vorbire
I mai multa putere are cuvantul vorbit
I De ce exista cuvant scris?
I citit ce a scris cineva, ascultat ce zice cineva, urmarit cand s, icum zice cineva
Tipuri de limbaj
verbal, para-verbal, non-verbal
People discard what they hear in favor of what they see.
Ca sa-l citam pe Barack Obama
You know I’ve got to talk about Donald Trump, right?
I 8% fapte, dar prinde
I nepregatit, neinformat, fara viziune, fara o pozit, ie politicaconsecventa, dar prinde
I Cum?I cuvinte simpleI agresivitate s, i dominant, aI set the agendaI lucreaza pe psihic/emot, ie (Scott Adams: 4D chess)
Ce nu e bine aici?
http://www.imediaethics.org/wp-content/uploads/2015/12/lovetrumpshate.jpg
Controlul conversat, iei: rolul cuvintelor
suporter Hillary Clinton (0:13:08):https://www.youtube.com/watch?v=LibRNYJmZ-I&t=788s
Fere libenter homines id quod volunt credunt.
Gaius Julius Caesar
I argumentele factuale pot fi folosite doar ın anumite situat, ii s, ipentru un anumit tip de public/interlocutor
I ın mai multe situat, ii merg exprimari de controlpsihologic/emot, ional
Controlul conversat, iei: Dincolo de cuvinte
I controlul linis, tii
I pauze
I vorbit mai put, in
I vorbit rar
I vorbit mai tare
I ruperi de ritm
I calm
I pozit, ie relaxata
I detas, are
I sa pari ın control, controlul emot, iilor
Ronald Reagan: The Great Communicator
Age Issue: https://www.youtube.com/watch?v=LoPu1UIBkBc
I Was a Democrat: https://www.youtube.com/watch?v=yZMafGzDJdo
Reframing
Tyrion Meets Shagga: https://www.youtube.com/watch?v=BDwIDH9rFWo
Robb Stark and Jaime Lannister: https://www.youtube.com/watch?v=duWi6FR6PGw
Ce s-a ıntamplat aici?
Daenerys Meets with Tyrion and Jorah:https://www.youtube.com/watch?v=zikSq-QiA7U
flipping the script
Defectele ca armura
Let me give you some advice bastard. Never forget what you are.The rest of the world will not. Wear it like armor, and it can never
be used to hurt you.
Tyrion Lannister (to Jon Snow)
Limbajul corpului / Body Language
limbajul non-verbal
corelat cu mindset-ul (starea s, i percept, ia mentala)
oamenii ,,te miros”
Cum ajungi la public/interlocutor?
I creare (cuvinte) vs livrare (discurs)
I grija la public, mindset adecvat
Un discurs este o discut, ie cu cineva, ın care acel cineva este foarteimportant.
Andrei Ples,u
I keep it simple
I autenticitate / convergent, a: fake it until you make it
I percept, ie
I emot, ie vs. informat, ie: what Napoleon said, docere, movere,delectare
I ideile/informat, iile concrete ne arata drumul, emot, iile neımping ınainte
Cum nu ajungi la public?
Sunt ıncantat de s,ansa de a conduce Microsoft Romania. Noul valde inovat, ii din produsele, serviciile s, i solut, iile Microsoft s, i
performant,a echipei locale sunt ingredientele ce ne vor permite savalorificam oportunitat, ile extraordinare de cres, tere, cu acelas, i
angajament pentru succesul client, ilor s, i partenerilor nos, tri.
Spusul de poves, ti / Storytelling
Ce urmares, ti ın story telling?
demo
Mana ıntinsa care nu spune o poveste, nu primes, te pomana.
Pavel Puiut, (Filantropica, 2002)
Cuvinte, poezie, emot, ie
https://s-media-cache-ak0.pinimg.com/736x/a6/2d/85/
a62d85757ae9854952281e9375314115--dead-poets-society-quotes-favorite-movie-quotes.jpg
Vorbit bine
mapa, logare, caracter, creere, sa creem, librarie, a compresa
I the right words (verbal)
I the right tone (paraverbal)
I the right posture (non-verbal)
I the right frame: mindset, storytelling, convergent, a(non-verbal)
Cum ajungi la scris s, i vorbit bine
citit, citit, citit
My mind is my weapon. My brother has his sword, King Robert has his warhammerand I have my mind. . . and a mind needs books as a sword needs a whetstone if it is
to keep its edge. That’s why I read so much, Jon Snow.
Tyrion Lannister (to Jon Snow)
I experient, a, vine cu varsta, poate fi accelerata
I urmarit filme: dialog s, i poveste (scenariu)
I jocuri: dialog, poveste
I urmarit stand-up-uri
I stat ın lumina reflectoarelor
I dezbatut pe orice subiect
I scris esee, blog-uri
I citit s, i spus poves, ti
I observat ce faci tu s, i ajustat
It usually takes me more than three weeks to prepare a good impromptu speech.
Mark Twain
Facut mis, to-uri
defecte ca armura
Joffrey Baratheon: If I tell the Hound to cut you in half, he’ll do it without asecond thought.
Tyrion Lannister: That would make me the quarter-man. Just doesn’t have thesame ring to it.
I ball busting
I detas, are, dispassionate, ZFG
I sa pot, i face mis, to de orice credint, a (nu vei pierde controlul)
I calire
Trolling
http://www.urbandictionary.com/define.php?term=Trolling&defid=4250942
De ce?
I estetica haosuluiI starnirea de raspusuri emot, ionale
I identificarea punctelor slabe (unde se ,,pis, ca” cineva)I starnirea unor excese, argumente exagerate, demontarea
argumentelorI controlul conversat, iei
De ce e important sa s, tii despre cuvinte?
I cuvintele sunt parte din modul ın care merge lumea
I job-urile viitorului (multa automatizare)
I persuasiune/negociere/manipulare
I crearea s, i ment, inerea de relat, ii
I giving back/mentoring/passing knowledge
I popularitate/apreciere/autoritate
I ınt, elegerea mesajului s, i subtilitat, ilor, ınt, elegerea succesului
I cuvintele sunt principalul mijloc de exprimare s, i transfer deemot, ie
Cuvintele au putere
https://s-media-cache-ak0.pinimg.com/736x/43/ed/d5/
43edd52f6d3b0c51925ff2fadd7e369e--peter-weir-peter-otoole.jpg
Resurse s, i recomandari
I slide-urile prezentarii: https://www.slideshare.net/
razvandeaconescu/cuvintele-au-putere
I Daniel Pink: A Whole New Mind: Why Right-Brainers WillRule the Future
I Daniel Pink: To Sell Is Human: The Surprising Truth AboutMoving Others
I Robert Cialdini: Influence: The Psychology of Persuasion
I Joe Navarro: What Every Body Is Saying
I Baltasar Gracian y Morales: The Art of Worldly Wisdom
I Mike Cernovich: Gorilla Mindset
I film: Dead Poets Society (1989)
I Charisma on Command:https://www.youtube.com/user/charismaoncommand