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Steven M. CarusoPortfolio Samples, June 2016
Steven M. Caruso | Portfolio Samples
More projects, images & videos at smcaruso.com
Projects Overview
Absolut Electrik House 3Award-winning, high-tech warehouse partywith many creative partners.
Dockers Fall Pop-Up 28Reinventing Dockers witha trendy pop-up shop.
New Balance Sports Lab 32Press event featuring productsperforming fitness activities.
Heineken at Volvo Ocean Race 35Celebrating Heineken’s global reach, themed cabanasshowcase Ocean Race stopover cities.
Absolut PRISM at Coachella 7Bringing #AbsolutNights to thedesert with a pop-up bar.
Delta GRAMMYs 10Renewing an old tradition with aunique, polished stage set.
Cutty Sark Cargo 13A warehouse party launching Cutty SarkProhibition Edition in the U.S.
Social Media Week 17Modular sponsor exhibits, dynamic signage,and set designs on a tight budget.
Chase Sound Check 21An interactive music-themed installationhoused in a custom van.
USA Summer Camp 25A camp-themed obstacle course in Rockefeller Plazaon the Today Show.
Steven M. Caruso | Portfolio Samples
Absolut Electrik House
This event transforms the rituals of a house party into a 600+ person rager in a 12,000 sq ft industrial loft space in the down-town LA.
Part of the #Absolut-Nights campaign, this event includes drone bar-tenders, a reactive dance-floor and an outdoor con-cert space with 4-story Tesla coil bottle.
Agency partners: MKG, Sid Lee, Windmill Factory.
Winner of the2016 Ex Awardin “Best use of Technology”
Left: guests dancing on a reactive LED dance floor. Concept and execution by Windmill Factory, art direction by SMC.
Clockwise from upper left:
Living room with DJ booth and dance floor, living room with lounge area and lighting installations, dining room and lounge, garage with robot band stage.
Steven M. Caruso | Portfolio Samples
Absolut Electrik House, Interiors
Steven M. Caruso | Portfolio Samples
Absolut Electrik House, Highlights
Clockwise from upper left:
Custom bar with windows looking into drone bartender theater, static electric-ity-powered photo booth styled as library, robot band imported from Ger-many, headlining band with Tesla coil bottle cut-out.
Steven M. Caruso | Portfolio Samples
Absolut Electrik House, Process
Steven M. Caruso | Portfolio Samples
Absolut PRISM at Coachella
Steven M. Caruso | Portfolio Samples
Absolut PRISM at Coachella, Interiors
Steven M. Caruso | Portfolio Samples
Absolut PRISM at Coachella, Process
Steven M. Caruso | Portfolio Samples
Delta Sites & Sounds
Celebrate Delta’s spon-sorship of the GRAMMY awards with a yearly cocktail party and exclu-sive concert for execu-tives, clients and special guests the weekend before the awards show. Updated the staid yearly event with a new concept around storytelling and visuals of travel accompa-nying the performance, given by Leon Bridges. Held in the brand-new NeueHouse Hollywood designed by Rockwell Group.
Agency partners MKG, CAA.
Agency partner MKG.
Left: the cast of Summer Camp posed for press photos under the title arch.
Steven M. Caruso | Portfolio Samples
Delta Sites & Sounds, Highlights
Steven M. Caruso | Portfolio Samples
Delta Sites & Sounds, Process
Steven M. Caruso | Portfolio Samples
Cutty Sark Cargo
US launch of Cutty Sark Prohibition Edition with a warehouse party. Trans-forming the Brooklyn Night Bazaar into a den of creativity, this party cele-brates eclectic talents like musician Dev Hynes, pho-tographer Tod Seelie, boxing coach Chris Al-gieri, dancers from Lady Circus, and pizza virtuo-sos at Roberta’s.
Agency partners: Ammira-ti, Exposure, MKG.
Left: guests enter the party through a façade built around the venue, designed as an enormous Cutty crate.
Steven M. Caruso | Portfolio Samples
Cutty Sark Cargo, Interiors
Clockwise from upper left:
Party entrance through warehouse tunnel, the main bar, a lounge grouping, boxing ring.
Steven M. Caruso | Portfolio Samples
Cutty Sark Cargo, Highlights
Clockwise from upper left:
Blood Orange performing on stage with projected visuals, dancers from Lady Circus in a secret room behind the bar, walking through stacks of industrial props, pizza servedfrom the box.
Steven M. Caruso | Portfolio Samples
Cutty Sark Cargo, Process
Steven M. Caruso | Portfolio Samples
Social Media Week
With a growing number of attendees at this annual conference, high-tech registration and queueing systems for moving attendees around three stages, two masterclass-es, coworking spaces, and food vendors were essential. Modular spon-sor exhibits, dynamic sig-nage, and stage set de-signs are unique features of this project.
Agency partners: Crowd-centric, MKG
Left: the show floor as seen from the service mezzanine.
Steven M. Caruso | Portfolio Samples
Social Media Week, Interiors
Clockwise from upper left:
Entry signage doubles as a set for filmed content, a presentation on the Explore Stage, pre-show on theInnovate Stage, a custom exhibitfor MKG.
Steven M. Caruso | Portfolio Samples
Social Media Week, Interiors
Clockwise from upper left:
The trade show floor featuring a variety of modular exhibits, panel discussion on the Engage Stage, a coworking space to use between sessions, dynamic signage explaining queues.
Steven M. Caruso | Portfolio Samples
Social Media Week, Process
Steven M. Caruso | Portfolio Samples
Chase Sound Check
Promoting Chase’s spon-sorship of the revitalized Forum in Inglewood, CA with an outdoor, interac-tive music themed instal-lation. This custom Sprint-er uses music equipment to tie into concert setting. Visitors interact with digi-tal drums in the side of the van to win prizes.
Agency Partners: Dave and Gabe, MKG
Left: the customized Mercedes-Benz Sprinter with vinyl wrap outside the Forum in Inglewood.
Steven M. Caruso | Portfolio Samples
Chase Sound Check, Highlights
Clockwise from upper left:
The user interface, consisting of brand-ed guitars that triggered electronic responses from the van, the drum insert, prize redemption area, finishing touches on the custom insert.
Steven M. Caruso | Portfolio Samples
Chase Sound Check, Process
Steven M. Caruso | Portfolio Samples
USA Summer Camp
Premiere segment on the Today Show for the USA Network reality show Summer Camp. A camp-themed obstacle course in Rockefeller Plaza pit the Today Show cast against the Summer Camp cast in a race to raise a flag over midtown Manhattan on live televi-sion.
Agency partner MKG.
Left: the cast of Summer Camp posed for press photos under the title arch.
Steven M. Caruso | Portfolio Samples
USA Summer Camp, Set Pieces
Clockwise from upper left:
Host introduction set with cabin and signage, stand-in racing canoes, foam puzzle area, tire course with canoe divider.
Steven M. Caruso | Portfolio Samples
USA Summer Camp, Highlights
Clockwise from upper left:
The cast racing in canoes, tire course seen through the camera, tire course in action, Matt Lauer on the slide.
Steven M. Caruso | Portfolio Samples
USA Summer Camp, Process
Steven M. Caruso | Portfolio Samples
Dockers Fall Pop-Up
US launch of Cutty Sark Prohibition Edition with a warehouse party. Trans-forming the Brooklyn Night Bazaar into a den of creativity, this party cele-brates eclectic talents like musician Dev Hynes, pho-tographer Tod Seelie, boxing coach Chris Al-gieri, dancers from Lady Circus, and pizza virtuo-sos at Roberta’s.
Agency partners: Ammira-ti, Exposure, MKG.
Left: guests enter the party through a façade built around the venue, designed as an enormous Cutty crate.
Steven M. Caruso | Portfolio Samples
Dockers Fall Pop-Up, Interiors
Clockwise from upper left:
Custom cash-wrap counter with brick inlays and co�ee bar, view through the store displays, barber shop, customer lounge.
Steven M. Caruso | Portfolio Samples
Dockers Fall Pop-Up, Highlights
Clockwise from upper left:
Storefront windows with product displays, special display for custom dyed pants, crowds at one of many programmed events, the barber shop.
Steven M. Caruso | Portfolio Samples
Dockers Fall Pop-Up, Process
Steven M. Caruso | Portfolio Samples
New Balance Sports Lab
Press preview event for fashion and fitness writers to cover the brand’s fall product launches. Prod-uct displays styled as sports technology obser-vations of shoes perform-ing various fitness activi-ties.
Agency partner MKG.
Left: guests dancing on a reactive LED dance floor. Concept and execution by Windmill Factory, art direction by SMC.
Steven M. Caruso | Portfolio Samples
New Balance Sports Lab, Interiors
Clockwise from upper left:
View of the preview displays from entrance elevators, integration of prod-uct racks with decorative displays, colorblocked product areas, shoes displayed in foam shelving
Steven M. Caruso | Portfolio Samples
New Balance Sports Lab, Highlights
Clockwise from upper left:
Diorama with running shoes on a tiny treadmill, reporters and editors brows-ing products, training shoes lifting weights, a vitrine display with a shoe in its natural habitat.
Steven M. Caruso | Portfolio Samples
Heineken at Volvo Ocean Race
Heineken has a strong sponsorship showing at the Newport, RI stopover at the world-spanning Volvo Ocean Race. A cel-ebration of Heineken’s global reach with themed cabanas influenced by each of the Ocean Race stopover cities. The out-door bar features the pro-prietary Brew Lock draft system.
Agency partner: MKG
Left: lounge groupings under custom pergolas, and the Heineken bar in the shadow of Fort Adams.
Steven M. Caruso | Portfolio Samples
Heineken at Volvo Ocean Race, Interiors
Clockwise from upper left:
Main bar, Lisbon lounge with colorful furniture, nautical-themed Newport lounge, African-themed Cape Town lounge.
Steven M. Caruso | Portfolio Samples
Heineken at Volvo Ocean Race, Highlights
Clockwise from upper left:
A handful of lounge groups showing unique type treatments, sheepskins in Gothenberg, rugby in Auckland, Cape Town typography.
Steven M. Caruso | Portfolio Samples
Heineken at Volvo Ocean Race, Process
Thank you.Additional projects, images & videoscan be seen at smcaruso.com.
Steve [email protected] 289.8293