Penes Claudiu Laurentiu-Proiect Gestiunea Intreprinderii

8/16/2019 Penes Claudiu Laurentiu-Proiect Gestiunea Intreprinderii

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UNIVERSITATEA „PETROL şi GAZE”PLOIEŞTI FACULTATEA DE ŞTIINŢE ECONOMICE SPECIALIZARE: MANAGEMENT GRUPA 50676, ID

PLANUL DE AFACERI AL !NTREPRINDERII " INSTRUMENT DEELA#ORARE AL STRATEGIILOR ECONOMICE ALE FIRMEI

STUDIU DE CAZ REALIZAT LA FIRMA SCLACTAG SA

STUDENTPENEŞ CLAUDIU LAURENŢIU

CUPRINSUL PROIECTULUI


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Capitolul I

1.1-Scurt istoric

1.2-Obiectul de activitate al frei

1.!-Resursele "#trepri#derii

1.!.1-Resursele f#a#ciare

1.!.2-Resursele ua#e

1.!.!-Resursele ateriale

1.$.Pre%e#tarea structurii or&a#i%atorice

1.$.1.-Pre%e#tarea structurii 'u#c(io#ale)deco#ducere*

1.$.2.-Pre%e#tarea structurii opera(io#ale)deproduc(ie +i recep(ie*

1.$.!.-Pre%e#tarea or&a#i&raei

1.$.$.- Rolul +i co#(i#utul f+ei postului

1.$.,.-Pre%e#tarea rela(iei "#trepri#dere-pia(

Capitolul II- Pla#ul de a'aceri

2.1. Elaborarea pla#ului de a'aceri al frei

2.2. Iporta#(a strate&iilor eco#oice pe#truactivitatea "#trepri#derii

2.!. Elaborarea strate&iilor eco#oice ale frei

Capitolul III-Co#clu%ii si propu#eri

!.1 Co#clu%ii

!.2 Propu#eri


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1.1. Scurt istoric al societ(ii

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(%'i=i'('& (+ /$%i&'3ii M&9&+4*i+& şi /&%i(+i'3i+& (.4)('& *$84/& 8& %'*&SC L(%'(- SA /41' (*&%i('& 8& %+i&13i ('?' &1'*4 -4/'4+ +$* &%i+i


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NUL /R/0I EEI TOT

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S& $


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0 şi %4 >5,5 1 0 .(3 8& 0, 8i1 %(49( %*&ş'&*ii 8('$*i&i .(38& .4*1i9$*ii %4*&13i şi 8& i1=&/'i3ii, 1 'i) %& (%'i=&+& %4*&1'& (4 %*&/%4'%4 6,5 1 0, şi %4 1 0

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Situaţia activele imobilizate( în lei)


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1.$ Pre%e#tarea structurii or&a#i%atorice

1.$.1. Pre%e#tarea structurii 'u#c(io#ale

C( &@*&/i& ( $*-(1i9*ii .$*)(+&, /'*4%'4*( $*-(1i9('$*i% ( 2*)&i /&

*$i&%'&(9 &


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i &)i/i41&( 8& $


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L( 1'*41i*i+& C$1/i+i4+4i 8& A8)i1i/'*(3i&, 8i*&%'$*ii =$* *&9&1'(*($(*'& /%*i/& 8&/*& $&*(3ii+& %& (4 &@&%4'('

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L( 2&%(*& ş&8i1' /& =( 1'$%)i 41 *$%&/ =&*


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Consiliul de Administraţie. M&)


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şi +&-i/+(3i&i 1 =i-$(*& A%&/'( (*& 4*)('$(*&+& ('*i


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• U*)*&ş'& 1'$%)i*&( #4-&'4+4i 8& V&1i'4*i şi C&+'4i&+i +( .(


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• R/418& &1'*4 -&/'i$1(*&( &2%i&1' ( ('*i)$1i4+44i 1%*&8i13(' /*&

.$+$/i13( %$)(*'i)&1'&+$* /4


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%$1.$*)i'('& %4 %&*i13&+& /'(18(*8&+$* 8& %(+i'('& ISO 00, (1(+i9?18 &*i$8i%

1i=&+4+ '&1i% şi %(+i'('i= (+ *$84/&+$* /$%i&''ii şi *$41?18 /$+43i( %(*& /

%$184% +( )


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• R/418& 8& *&/&%'(*&( '4'4*$* *&=&8&*i+$* +&-(+& %(*&

*&-+&)&1'&(9 8$)&1ii+& 8& (%'i=i'('& /&%i2%& +( 1i=&+4+ 8i*&%3i&i

%(+i'('&

1.$.2 Pre%e#tarea structurii de produc(ie

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:irec(ia te=#ic +i coercial &/'& 41 $*-(1i/) 8& .41%3i$1(*& (+ /$%i&'3ii

LACTAG, %(*& 1-+$#%ri? departae#tul coercial +i

departae#tul proiectare-de%voltare.

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*$+4+ 8& ( (/i-4*( , *i1 $+i'i%( 8& )(*&'i1- şi *$)$=(*& ( =?19*i+$*,

*&(+i9(*&( $


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• A/i-4* *&/&%'(*&( %&*i13&+$* %4 *i=i*& +( $


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• (%'i=i'('&( 8& 4*)*i*& şi (1(+i9(*& &%$1$)i% ( i18i%('$*i+$*

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• (%'i=i'('&( 8& /'(


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• #i*$4+ M(1(-&)&1'• #i*$4+ &=i8&13 &*/$1(+• S(+(*i9(*&• P*$'&%3i( )41%ii

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8& (+i%(3ii i1.$*)('i%& şi 41 %$+&%'i= 8& (8)i1i/'*(*& *&3&(, &@+$('(*& +4%**i

şi 1'*&'i1&*& &%i()&1'&

Serviciul administrativ (/i-4* 8&/.ş4*(*&( +( 1i=&+4+ /$%i&'3ii ( 41$*

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%+8i*i+$* %(*& 14 /41' 1 -&/'i41&( .(


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B8&9=$+'(*&( )(i *(i8 (


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E2%i&13( (%'i=i'3i+$* /&%i2%& .41%3i41ii 8& *$84%3i& &/'& 1 /'*?1/

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.41%3i41i

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%$1%*&'i9('& *i1 &+(


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!1 %(8*4+ SC”LACTAG”,(%'i=i'3i+& 21(1%i(*B%$1'(


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!1 %(8*4+ SC”LACTAG” SA '$('& .41%3i41i+& /& ( 1 /'*?1/

i1'&*8&&18&13, 2i18 %$18i3i$1('& 8& .41%3i41&( 8& *$84%3i&

I#terdepe#de#ta di#tre 'u#c(iu#ea de cercetare-de%voltare? produc(ie

+i coercial

EWPLICAŢIE:

• S&*=i%i4+ 8& )(*&'i1- *&(+i9&(9 /'48i&*&( i&3&i &1'*4 8&21i*&( şi

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şi /&*=i%ii+$* *&(+i9('& +( SC”LACTAG” SA

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şi %$1.&%3i$1('& 1 %(8*4+ 41i'3ii

• F41%3i41&( 21(1%i(*B%$1'(


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D+ ASANBMIC ADRIEAN, P*&ş&8i1'& (+ %$1/i+i4+4i 8& A8)i1i/'*(3i& şi Di*&%'$*

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B/&%i(+i9(3i 1 .(B/&%i(+i9(3i 1 *&+4%*(*&( %*1ii " B)&%(1i%i " B%$184%'$*i (4'$ " 6


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B)41%i'$*i 1&%(+i2%(3i B7B%(/i&*i, =19'$*i, ş&2 8& )(-(9i1&B 0

Rolul +i co#(i#utul f+ei postului

i+a postului &/'& 8$%4)&1'4+ %(*& 8&/%*i& '$('& &+&)&1'&+& (%'i=i'3ii 414i

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C4 '$3i (1-(;(3ii /$%i&'3ii, .$ş'i (1-(;(3i, ş&2 8&


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D& /&%i(+i'('& : /&%i(+i9(*& 1 /i$+$-i( )41%ii şi $*-(1i9(3i$1(+& 8$


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B $/&8 ('i'48i1i 8& +(1i2%(*&, $*-(1i9(*& şi %$1'*$+ (+ (%'i=i'3ii 8& +4(*& 8&

8&%i9ii, i1i3i('i=

0 A4'$*i'('& şi +i


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&*.$*)(13&+$* *$.&/i$1(+& (+& (1-(;(3i+$*

B C$$*8$1&(9 (%'i=i'('&( 8& *&(%'4(+i9(*& ( 2ş&+$* 8& $/'

B C$$*8$1&(9 (%'i=i'('&( 8& &=i8&13( )i+i'(*, ((*(*& %i=i+ şi #DS, *&%4) şi

& %&( 8& *$'&%3i& ( )41%ii

B R&(+i9&(9 şi *($*'&(9 $ /&*i& 8& /i'4(3ii %&*4'& 8& %$184%&*&( /$%i&'3ii,

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*$.&/i$1(+&, 4%'4(3i( 8& &*/$1(+, (


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B R&/&%' )&'$8$+$-ii+& 8& +4%*4 (+& 8$)&1i4+4i /(4 8& (%'i=i'('& şi

*$%&84*i+& 8& /i/'&) şi 8& +4%*4, &@i/'&1'& 1 %(8*4+ /$%i&'3ii şi 4*)*&ş'& %(

1'*&- &*/$1(+4+ 8i1 /4


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". Factorii politico–#uri$ici, %(*& /& *&.&* +( )i;+$(%&+& 8& %$1'*$+ )&1i'& /

(&*& i1'&*&/&+& i18i=i9i+$* şi /$%i&'3ii 1 (1/()


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•

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A'?' &1'*4 +('& %?' şi &1'*4 %(*1& /& 41& 41 )(*& (%%&1' & %(+i'('&(

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A+


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1%&4' =?19(*&( *$84/&+$* 8& %(*1& şi 1 *&3&(4( 8& /4&*)(*&'4*iCapitolul II Pla#ul de a'aceri- I#strue#t de iplee#tare al

strate&iilor eco#oice

2.1. Elaborarea pla#ului de a'aceri al frei

Pla#ul de a'aceri &/'& 8$%4)&1'4+ %$1/'*4i' &1'*4 ( 8&'&*)i1( 8*4)4+ 8&

(*%4*/ (+ 41&i 1'*&*i18&*i 1'*B$ (14)i' &*i$(8 8& 'i) E+ /'(


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(1-(;(3i+$* /&1/4+ '4'4*$* ('*i500, 0>6777 .(@: 0>500,

0>6776

dresa de e-ail: $Y%&+(%'(-*$

Pa&i#a de i#ter#et: +(%'(-*$

Nuele persoa#ei de co#tact: Mi(i P$(

Sibol de tra#%ac(io#are: LACT C$84+ ISIN: ROLACTACNOR

Strate&ia de de%voltare

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%((%i'3i+$* 8& *$84%3i& &1'*4 %&+& 8$4 .(


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8i/'*i000000 E4*$, %4 $

&=$+43i& (14(+ *&9&1'(' 1 C$1'4+ 8& *$2' şi i&*8&*& &/'i)(' &1'*4

&*i$(8( 05 " 0 P&1'*4 ('i1-&*&( (%&/'$* $


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(%&/' /&-)&1' 8& %$1/4) S& &/'i)&(9 % +( /.?*şi'4+ *i)i+$* (1i 8i1

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+('&9i

abrica de lapte

D&14)i*& $ 0 T$'(+ )ii

E4*$I1=&/'i3ii

&%i()&1'&

*$84/& +(%'('&

UT T&'*( P( 00 00I1=&/'i3ii

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50 50

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*$84/& (%i8$2+& =(1& *$%&/(*&

5000 L

60 60 0

F*4i')i@&* 75 75Li1i& ()


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capacitate

abalarea+i# de 'eliat 133 133Eti#dere

i#'rastructur

13 13

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%iblio!ra&e

1.'onstantin %rbulescu –conomia *i !estiunea întreprin$erii, $itura

economic,%ucure*ti 1++- 2.eaconu /lean$rina –conomia întreprin$erii,

$itura i$actic *i e$a!o!ic,%ucure*ti 1++-

3.on %ucur – conomie olitic, $. 456loiesti, 200

R($*' (14(+ (+ 2*)&i LACTAG & 0

. 777.lacta!.ro

8. 777.bvb.ro

9. 777.lista&rme.ro


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