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NGHIN CU TIU TH C PH

VIT NAM 2004

Trn Th Qunh Chi

Trung tm T vn CS NN


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KT CU BI VIT1. Gii thiu nghin cu L do tin hnh nghin cu

Mc tiu nghin cu Phng php nghin cu2. Kt qu nghin cu Kt qu iu tra h;

c im h Tnh hnh tiu th c ph ti 2 TP c im ca ngi tiu th c ph Kt lun Kt qu iu tra qun c im qun Tnh hnh mua c ph Tnh hnh bn c ph Kt lun

3. Khuyn ngh


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GII THIU NGHIN CU Gi c ph th gii tng mnh t gia thp k 90, hng

triu ngi sn xut v bun bn c ph trn th gii bthit hi

Mt trong nhng nguyn nhn l do qu da vo thtrng th gii, khng c gii php a dng ho th

trng, c bit l th trng trong nc. Rt nhiu quc gia SX c ph TG gn y trin khaichin lc tiu th c ph ni a. Lng tiu th caBrazil gn bng sn lng.

Vit Nam cha bao gi c nghin cu v tiu th c phtrong nc. S liu tiu th ch c c tnh t slng xut khu v sn lng v iu tra h.

Vic nghin cu tiu th c ph l rt quan trng vi VNnhm a ra chin lc tiu th ni a c nc.


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Mc tiu nghin cu

c lng tnh hnh tiu th c ph tithnh ph HN v HCM, phn theo nhmi tng v loi c ph.

Xc nh xu hng, thi quen v timnng tiu th c ph.

a ra mt s khuyn ngh chnh schmang tnh nh hng tng cng tiuth c ph trong nc.


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Phng php nghin cu Thu thp s liu s cp: B s liu iu tra mc sng

dn c 2002-04, VICOFA v s liu tiu th c ph mts nc trn th gii. Thu thp s liu s cp:iu tra h: hn 700 h ti hai TP HN v HCM, ly mu

theo phng php phn tng theo dn s, c kh nng

i din cho thnh ph, phn b mu c nu phnsauiu tra qun c ph: mi TP iu tra 20 qun c ph,

khng i din c cho TP, ch xc nh xu hng. Phng php phn tch s liu:

Phn tch thng k m t s liu iu tra S dng cng c kinh t lng phn tch tiu th c

ph theo VLSS, tng quan gia thu nhp v tiu ththeo s liu iu tra


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Tnh hnh tiu th c ph TG

0.00

1.00

2.00

3.00

4.00

5.00

6.00

1997 1998 1999 2000 2001 2002 2003

EC

America

Other countries

Japan


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Tnh hnh tiu th c ph TGIndonesia


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D bo th trng c ph TG

Sn lng c ph TG 05-06: 6.480 nghn tn. Lng tn kho t v trc: 1.320 nghn tnTng cung c ph v ti: 7.800 nghn tn

Nhu cu ton cu: 6.900 nghn tn (115 triubao).D tha ch yu do Braxin v VN s c ma.V lu di, trin vng gi c ph khng kh

quan v khi gi nhch ln, ngi sn xut lp tctng u t v tngdin tch trng trt, snlng lp tc tng ln.


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Tnh hnh tiu th c ph 2002 theo VLSS

0.00

0.50

1.00

1.50

2.00

2.50

Thnh th Nng thn

Lng ung lin (kg/ngi)

Lng bt (kg/ngi)


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Vai tr ca tiu th c ph trong nc

Theo VICOFA, tiu th c ph trong nc caVN 2003 chim khong 4,4% tng sn lng. Theo VLSS 2002, lng tiu th trong nc cc

loi c ph ch bin chim khong 13% tngsn lng c ph qu

Theo VLSS 2004, gi tr tiu th trong nc ccloi c ph chim khong 9.19% tng gi tr XK.

Nh vy, VN cha c ngun thng k thngnht v tiu th c ph trong nc ca VN, gy

kh khn trong vic phn tch th trng. Tuynhin, theo ngun no th mc tiu th trongnc ca VN vn mc thp so vi TG(27.7%)


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C IM H GIA NH


15/72

PHN B MU H NI

Ba nh

Hai B Trng

Hon Kim

Cu Giy

Thanh Xun

Hong Mai


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PHN B MU HCM

Qun 1

Qun 3

Qun 11

Qun 6Bnh Thnh

G Vp

Tn Ph


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C IM H GIA NH

S thnh vin trung bnh: 4 ngi/h i tng phng vn: ngi chu trch

nhim mua lng thc cho gia nh. tui trung bnh HN: 36,3, t 35,2 n

39,5

tui trung bnh HCM: 34.9, t 29 n38.6


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PHN B MU THEO NHM H

Giu

18%

Trung bnh71%

Ngho

11%

Khng c khc bit nhiu gia nam v n


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TRNH GIO DC

0

200

400

600

800

1000

1200

Mch

Cp II Hcngh

Caohc

H Ni

TP HCM


20/72


21/72

THU NHP

3800

40004200

4400

4600

4800

5000

5200

H Ni TP HCM

Thu nhp trung bnh ca h nm 2004(000)

0

2000

4000

6000

8000

10000

Giu Trung bnh Ngho

H Ni

TP HCM


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TNH HNH TIU TH C PH


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TNG MC TIU TH C PH

0

500

1000

1500

2000

H Ni TP HCM

Lng mua u ngi (gr)

Gi tr mua u ngi (000)

HN: Qun Ba nh, Cu Giy, Hong Mai tiu th chnh(1150, 828 & 837 gr/ngi/nm).

TP HCM: Qun Tn Ph, Qun 3, Qun 1 v Qun 11 tiuth chnh (2230, 2260, 1772, 1736 gr/ngi/nm).


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SO SNH 2002-2004

0

500

1000

1500

2000

2002 2004

H Ni

TP HCM

gr/ngi/nm


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TNG MC TIU TH C PH

0

500

1000

1500

2000

2500

Giu Trung bnh Ngho

H Ni

TP HCM

Tng lng c ph mua u ngi theo nhm thu nhp

0

500

1000

1500

2000

Giu Trung bnh Ngho

H Ni

TP HCM

2004 2002

Lng tiu th tng nhiu nht :

TP HCM: nhm h giu (715 gr/ngi/nm), sau l nhm h ngho(368)

H Ni: nhm h giu (246 gr/ngi/nm), sau l nhm h trungbnh (187)


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S H THAY I TIU TH SO VI 2002

0

50

100

150

200

250

300

H Ni TP HCM

C

Khng

Nguyn nhn thay i:

H Ni:tng do nhn thc tt hn v dinh dng c ph v tc dng i visc kho, c cho nhiu hn; gim do tip t khch hn.

HCM: tng do cht lng tt hn, nhn thc tt hn v tc dng i vi sc

kho; gim do c cho t hn.


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Tiu th c ph trong gia nh gm c: Mua c ph cho tiu th gia nh

C ph c cho/tng


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H Ni (% trong tng tngnhm)

TP HCM (% trong tng tng nhm)

TNH HNH MUA C PH CHO TIU TH GIA NH

0

10

20

30

40

50

6070

80

Giu Trung bnh Ngho

Khng bao gi

Vi ln/nm

Vi ln/thngVi ln/tun

0

10

20

30

40

50

Giu Trung bnh Ngho

Khng bao giVi ln/nmVi ln/thngVi ln/tun


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0

200

400

600

8001000

1200

1400

1600

H Ni TP HCM

Lng mua u ngi (gr)


Tng lng & gi tr mua c ph 2004

Lng c ph mua nhiu HN ti: qun Ba nh, Cu Giy v HongMai

Lng c ph mua nhiu TPHCM ti: qun 3 v Tn Ph


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0

500

1000

1500

2000

2500

Giu Trung bnh Ngho

H Ni

TP HCM

Lng mua c ph u ngi theonhm h nm 2004 (gr)


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Lng mua c ph theo ungi vi ln nm 2004

0

500

1000

1500

2000

2500

H Ni TP HCM

Lng mua u ngi (gr)

Gi tr mua u ngi (000)Tnh hnh mua c phvi ln thng, tun

0

100

200

300

400

500

600

H Ni TP HCM

Lng mua u ngi (gr)



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0

100

200

300

400

500

600

700

Giu Trung bnh Ngho

H Ni

TP HCM

Lng mua c ph u ngi vi ln nm 2004theo nhm thu nhp (gr/ngi)

Loi c ph chnh HN :Sa ho tan, bt trn ln

Loi c ph chnh HCM: en ho tan, sa ho tan, bt khc


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35/72


0

100

200

300

H Ni TP HCM

Khng

C

Mua c ph khc bit theo ma

-H Ni: tiu th ch yu vo ma ng (31%) v l tt (62%)

-TP HCM: tiu th ch yu vo l tt (84%), nhng hu ht s h khng tiuth khc bit theo ma (ch c 16% tiu th khc bit theo ma)


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0

50

100

150

200

Tiu thhng ngy

Lm qu Khc Dp l tt

0

20

40

60

80

100

Tip khch Lm qu Khc

H Ni

TP HCM

Dp tiu th c ph chnh


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C PH C TNG 2004

0

5

10

15

2025

30

H Ni TP HCM

T l c ph c tng/tng tiu th gia nh (%)


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C PH MUA TNG 2004

0

50

100

150

200

250

300

H Ni TP HCM

C

Khng

0

50

100

150

200

H Ni TP HCM

Lng mua u ngi (gr)


S h mua c ph tng

Tnh hnh mua c ph tng


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C PH MUA TNG 2004

0

50

100

150

200

250

300

Giu Trung bnh Ngho

Ha Noi

TP HCM

Ti HN: qun Hai B Trng v Cu Giy mua nhiu tng

Ti TP HCM: qun G vp v Tn Ph

Nhn hiu c ph chnh: Trung nguyn, Vina caf, Nescafe


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TIU TH C PH C NHN

TRONG NH


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TIU TH C NHN TRONG GIA NH 2004

0

200

400

600

800

1000

1200

1400

Khng bao

gi

Vi

cc/ nm1-3

cc/thng1-4

cc/tun4-6

cc/tun1 cc/ngy 2-3

cc/ngyKhc

TP HCM

H Ni

Mc tiu th thng xuyn (s ngi)


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050

100

150

200

250

300

350

400

Khng

bao gi

1-3

cc/thng

4-6

cc/tun

2-3

cc/ngy

Nam

N

0

50

100

150

200

250

300

Khng

bao gi1-3

cc/thng4-6

cc/tun2-3

cc/ngy

Nam

N

H Ni (s ngi)

TP HCM (s ngi)


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0

100

200

300

400

500

Ho tan en Ho tan sa Bten Bt sa

H Ni

TP HCM

Thi quen ung cc loi c ph ca c nhn trong gia nh (s h)

0

50

100

150

200

250300

350

400

450

Sng Tra Chiu Ti Khngcnh

H Ni

TP HCM


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0

20

40

60

80

100

H Ni TP HCM

Tng

Gim

Thay i so vi 2002:

H Ni: 56% khng thay i, 7% tng v 2,4% gim

TP HCM: 82% khng thay i, 15% tng v 3% gim


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TIU TH C NHN NGOI GIANH 2004


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TIU TH C NHN NGOI GIA NH 2004

0

200

400

600

800

1000

1200

1400

1600

1800

Khng bao

gi

Vi

cc/nm1-3

cc/thng1-4

cc/tun4-6

cc/tun1 cc/ngy 2-3

cc/ngyKhc

TP HCM

H Ni


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0

2

4

6

8

H Ni TP HCM

Gi tr tiu th u ngi (000 )


50/72


0

50

100

150

200

250

300

Sng Tra Chiu Ti Khngcnh

H Ni

TP HCM

Thi gian ung c ph chnh (s ngi)


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0

100

200

300

400

500

600

Qun c

ph

Vn

phngNh bn Nh

hng

Ni khc

H Ni

TP HCM

Ni ung c ph chnh (s ngi)


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Tiu th c ph khng khc nhau nhiugia nam v n

Ti H Ni; i tng tiu th nhiu cph ngoi gia nh l cn b NN,ngikinh doanh v cc i tng khc

Ti TP HCM: i tng tiu th nhiu c

ph ngoi gia nh l ngi kinh doanh,cng nhn v cc i tng khc.


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0

200

400

600

800

1000

1200

1400

Khng thay i Tng Gim

H Ni

TP HCM

Thay i trong tiu th ngoi gia nh so vi 2002

0

10

20

30

40

50

60

H Ni TP HCM

Tng

Gim

%S ngi

KT LUN 1


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KT LUN 1Tiu th trong gia nh TP HCM (1651 gr/ngi/nm) tiu th trong gia nh nhiu

hn H Ni (752gr)trong c ph c biu trong tngs tiu th HN (27%) cao hn TP HCM (12%) S h H Ni mua c ph vi ln/nm chim a s.

TPHCM ch yu l h mua vi ln/thng hoc tun. Mc ny thp hn so vi kt qu VLSS 2002 (2420

gr/ngi/nm) v mc trung bnh th gii (3500gr/ngi/nm). Tiu th nm 2004 cao hn 2002 c hai thnh ph do

cht lng c ph v nhn thc tt hn Khng c lin h gia thu nhp bnh qun u ngi v

lng c ph tiu th trong gia nh Dp tiu th chnh: H Ni: hng ngy, l tt; TP HCM: tipkhch.

Ma tiu th chnh: H Ni: ma ng; TP HCM: khngkhc bit theo ma


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KT LUN 2

Tiu th ngoi gia nh TP HCM tiu th ngoi gia nh nhiu hn HN,

ch yu ung 2-3 cc/ngy tr ln

HN ung nhiu c ph bt (en&sa) v ho tansa; TPHCM ung ch yu c ph bt, ccqun c ph

Nhn hiu ch yu l cc hng SX trong nc

i tng ung c ph l cn b NN (HN),ngi kinh doanh (HN&HCM) Tiu th khng thay i nhiu so vi 2002


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CC NHN NH CHUNGNguyn nhn khuyn khch ung c ph H Ni: C ph l thc ung gip tnh to, c li

cho sc kho (32%), l thc ung gip gii tr,thng thc (35.4%)

TP HCM: ngoi hai nguyn nhn trn, c ph lthc ung ngon (23%)

Nguyn nhn hn ch ung c ph Khng c iu kin kinh t mua: HN (18%) Khng tt cho sc kho: TP HCM (18%) Khng c thi quen: TP HCM (20%) Khng c nhiu thi gian: HN (15%)


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CC NHN NH CHUNG

C ph khng th thay th ch: HN (78% sngi tr li) v TP HCM (59%)

Dn thnh th ung nhiu hn nng thn: HN

(95%), HCM (65%) Gii tr ung nhiu hn: HN & HCM (65%) Nam ung nhiu hn n: HN (94%), HCM (72%)

Ngi giu ung nhiu hn ngi ngho: HN(28% ng , 18% khng ng ), TPHCM (55%khng ng )


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KT QU IU TRAQUN C PH


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C IM QUN

Qun c ph HN ra i sm hn TP HCM (HN:hn 12 nm, TP HCM: 3,7 nm)

Quy m qun HN nh hn TP HCM: HN (100m2, 26 bn, 9 nhn vin); TP HCM (175m2, 56bn, 23 nhn vin), ch yu dng loi bn cao.

Qun TP HCM a dng ho hn HN: HN (9 loinc gii kht), TP HCM (40 loi)

Khch hng HN ch yu l sinh vin, thanhnin, cn b; TPHCM: thanh nin, bn b, giikinh doanh

C IM QUN


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C IM QUN

0

2

4

6

8

1012

H Ni TP HCM

Gi ti thiu

Gi ti a

0

500

1000

1500

2000

2500

3000

H Ni TP HCM

Doanh thu 2004

Doanh thu 2002

/v:000

/v: triu


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MUA C PH

Ch yu mua c ph bt, loi ln v Arabica HN: mua c ph khng hng v, TP HCM; c

hng v

Xut s c ph c SX : k Lk v Lmng Cc nh cung cp: ch yu l cc nh bun bn

t nhn ti TP v mt s doanh nghip

Nhn hiu c ph: Trung Nguyn, Bin Ho,Pht t (TP HCM) v Mai, Trung Nguyn, ThuH (H Ni)


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MUA C PH

0.0

50.0

100.0

150.0

H Ni TP HCM

Lng mua 2004

Lng mua 2002

/v: kg/thng


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BN C PH


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BN C PH

0

10

20

30

40

50

60

H Ni TP HCM

Ngi ung c ph 04 (%)

Ngi ung c ph 02 (%)

0

10

20

30

4050

H Ni TP HCM

Gi tr c ph 04 (%)

Gi trch (%)_


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67/72

BN C PH

Bng: Cc gii php tng lng bn c ph

Gii php H Ni TP HCM

Tng cht lng, gim gi thnh, qungco, phc v tt 11 9

K thut pha c ph 2

a im thun li 3Ngn chn hng gi 1

m bo ngun hng 1

KT LUN


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KT LUN Qun c ph HN ra i sm hn, quy m nh hn v

chuyn mn ho cao hn HCM Ngun cung ch yu l DN & ngi bun bn trongnc, c ph xut s 2 vng SX ln ca VN, ch yul mua c ph bt, ln v Arabica. Lng mua 2002thp hn 2004, HN thp hn HCM.

Cc qun ch yu bn en nng, nu nng vArabica (rt t ho tan), c bit HCM ch a chung cph bt en.

Lng ngi ung 02 t hn 04, lng thp hn. HNthp hn HCM

Khch hng HN ch yu l sinh vin, thanh nin, cnb; TPHCM: thanh nin, bn b, gii kinh doanh. Tng cht lng, gim gi thnh, qung co, phc v tt

l nhng gii php ch yu cc qun c ph khuynngh.

Vai tr ca tiu th trong nc theo


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Vai tr ca tiu th trong nc theokt qu NC ny (7,5%)

Gi tr xut khu

Gi tr tiu th 2

TP


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XUT CHNH SCHi vi cc B ngnh

Thng xuyn tin hnh iu tra mc tng cu trongnc, xu hng v i tng tiu th.

Thit lp nhm chuyn gia xy dng chin lc tiu thc ph ni a, hc tp kinh nghim pht trin th trngtrong nc ca cc t chc quc t v cc nc tiu th

ln khc, c bit l nc SX Chnh ph cn h tr v ti chnh cho CT XTTM TT c

ph trong nc v CT pht trin ton din c ph bnvng.

Cn a ni dung XTTM trong nc trong ni dung pht

trin tng th ngnh c ph pht trin bn vng, c bittr trng n phng thc qun l v nh hng. Chnh ph cn h tr cc doanh nghip, ngi kinh

doanh c ph trong nc trin khai chng trnh XTTM(v k thut v phng thc t chc)

XUT CHNH SCH


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XUT CHNH SCHMt s xut cho chin lc pht trin TT

trong nc:

Chn v c chin lc phn loi i tng phhp:

Gii tr, gii kinh doanh (tr trng c ph bt,cht lng cao, c hng v HCM),

Vn phng, c quan nh nc (HN): tr trng cph ho tan, c hng v

Chn thi im thch hp: HN: ma ng, dp ltt v ma thi; HCM: dp l tt v ma thi.

HN: nn lp cc qun c ph chuyn mn ho;HCM: nn a dng ho cc loi nc ung thuht khch kt hp CT khuyn mi ung c ph


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XUT CHNH SCH

DN nn thnh lp cc dy chuyn snxut c ph cht lng cao phc v nhucu: tt c cc khu trong chui ngnhhng; hng ti ng k chng ch xut

s hoc thng hiu. u t cng ngh ch bin c ph ho tan

t c ph Robusta l th mnh ca VN.

DN cn ch trng thu mua t nhiu ngunSX c ph trong nc, c bit l c phArabica min ni pha Bc,

Date post:	07-Apr-2018
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