Categoria de produse: detergent de vase

Nielsen Retail Audit – comerciantul.roPastila de informare– comert traditional vs. comert modern

- mai 2011

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Copyright © 2011 The Nielsen Company. Confidential and proprietary. Profilul vanzarilor in categorii – Retail Romania

Categoria de produse: detergent de vaseCum se impart vanzarile acestor produse intre

comertul modern si comertul traditional?

Comert modern,

64%

Comert traditional

36%

Comert traditional

40%Comert modern,

60%

Market Share 2010 –in volum

Market Share 2010 –in valoare

Sursa: Nielsen Retail Audit – monitorizare retail Romania, fara Cash&Carry

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Copyright © 2011 The Nielsen Company. Confidential and proprietary. Profilul vanzarilor in categorii – Retail Romania

Categoria de produse: detergent vasePonderea tipurilor de detergent de vase in comertul modern

Total vanzari 2010 -comert modern -ponderi in volum

Pasta,14%

Gel, 21%

Alte tipuri, 10%

Lichid, 55%

Sursa: Nielsen Retail Audit – monitorizare retail Romania, fara Cash&Carry

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Copyright © 2011 The Nielsen Company. Confidential and proprietary. Profilul vanzarilor in categorii – Retail Romania

Categoria de produse: detergent de vase

Sursa: Nielsen Retail Audit – monitorizare retail Romania, fara Cash&Carry

Total vanzari 2010 -comert traditional -ponderi in volum

Ponderea tipurilor de detergent de vase in comertul traditional

Alte tipuri, 2%

Gel, 26%

Lichid, 58%

Pasta, 14%