B A B A C H A PAT E AD I G I TA L M A R K E T I N G C A M PA I G N F O R Q A TA R

B R A N D A W A R E N E S SC A M PA I G N O B J E C T I V E

H A M A D A L A M A R I # T H E Q ATA R I G U Y

B R A N D A M B A S S A D O R

S TA N D - U P C O M E D Y

K N O W N F O R

M I D - H I G H I N C O M E 1 8 - 3 5 Y E A R S O L D S O C I A L M E D I A U S E R S

A U D I E N C E

#BeOriginalC A M PA I G N S L O G A N

W H Y # B E O R G I N A L ?

• Is referring to Baba Chapatea’s tagline “The ORIGINAL Karak”.

• It is not necessary to talk about the Karak. Baba Chapatea is endorsing Originality.

• It is a generic message, which promotes ‘originality’ which can take different directions.

#BeOriginal

B A B A C H A PAT E A’ S O R I G I N A L F O O D

# B E O R G I N A L

• Original Recipes

• Original Menu

• Original Flavour

• Original Price?

B A B A C H A PAT E A P R O M O T E S C R E AT I V I T Y

• Do short interview’s with creative people in Qatar and post it online.

• Create posters with original achievements of people in Qatar and promote them.

# B E O R G I N A L

H U M O R O U S C A M PA I G NMake funny posters and videos about “Duplicate People” and ask them to have a cup of Baba Chapatea Karak and #BeOriginal.

(Hamad’s Routines)

# B E O R I G I N A L

B E O R I G I N A L C H A L L E N G E

Ask people to upload a short video of themselves or with their friends of situations when they say or do what they don't mean v/s what they actually want to say or do with the hashtag #BeOriginalChallenge

Hamad can make a sample video for reference.

People who participate gets a free Karak?

e.g. You look so great in that hat v/s that hat looks shitty.

p.s: Can come up with simpler challenges which take less time to do.

# B E O R I G I N A L

THANK YOU ——————————————————————————

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